Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : IATV-ACTV Digital Convergence Software-HyperTV -- Ignore unavailable to you. Want to Upgrade?

To: SCOTT HEIMAN who wrote (2570)	4/23/1999 3:40:00 AM
From: Bruce Cullen	Read Replies (1) \| Respond to of 13157

FYI Banner ads a shrinking tool Banner ads, which accounted for an estimated 52 percent of all advertising dollars on the Internet in 1998, will decrease in importance to 26 percent of Web advertising sales by 2001, according to the newly released eAdvertising Report. The report was released in cooperation with Advertising Age magazine. Sponsorships will grow steadily to represent 58 percent of all online ad expenditures by 2001, the report said. "Savvy advertisers will deeply integrate themselves within the content and services offered to targeted customers through exclusive site sponsorships," said Geoffrey Ramsey, Statsmaster at eMarketer.