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Politics : Formerly About Advanced Micro Devices -- Ignore unavailable to you. Want to Upgrade?


To: Tenchusatsu who wrote (56084)4/23/1999 9:07:00 AM
From: Charles R  Respond to of 1572172
 
Tenchusatu,

Here is another take from The Street.Com

Makes a good reading...

Chuck

Intel Presents New Internet Strategy

By Marcy Burstiner
Staff Reporter

NEW YORK -- Intel (INTC:Nasdaq) plans to enter the Web hosting business by
building "data centers," where it will maintain Internet server equipment
around the world.

Intel has no plans to become America Online (AOL:NYSE), but it will be the
behind-the-scenes-force providing support for AOL wannabees, much like how
the long distance telephone companies resell their lines to other long
distance providers.

That's the message Intel executives gave Thursday in New York at the
company's spring analyst meeting. Each of these data centers, or server
farms, is going to require a $50 million to $100 million investment and
will handle between 2,000 and 5,500 servers each. Intel expects to start
with a small test center in Santa Clara, Calif., with 100 servers in June.

Web hosting is only one part of Intel's ambitious new Internet strategy.
Another area of development will be in the burgeoning market for chips not
destined for traditional PC use. "As this [Internet appliance] market
develops," said CEO Craig Barrett, "we hope to be the premier building
block supplier." Intel's chips -- both the traditional x86 architecture and
its new StrongArm chips -- will supporting multiple operating systems to
drive servers, automotive gadgets, set-top boxes, cell phones, handheld
computers and anything else that can dish up the Internet.

Intel's shift in focus relies on the notion that the Internet has created a
new world, one that may not revolve around the PC. As the Net penetrates
every aspect of consumer experience, new technologies will be constantly in
demand; Intel wants to develop them. They already face wily competitors:
Just look how upstart companies like Broadcom (BRCM:Nasdaq) have taken
control of key segments of the fast-growing communication chip market.

Intel isn't quite as arrogant as it was back in November when it last
gathered analysts and reporters together. Then, the PC market had
rebounded, Intel stock had risen 33% in a little over a month and Intel
solidly held the dominant share of the desktop retail market. Barrett was
so cocky he couldn't resist taking pot shots at then Merrill Lynch analyst
Thomas Kurlak, a long-time and -- at that time -- lonely Intel bear. But
now Advanced Micro Devices (AMD:NYSE) power the top three PCs sold through
retail channels according to PC Data. Intel's stock, after reaching a high
of 70 1/2 on Jan. 29, has been volatile, closing at 61 7/16 Thursday.

Determined to recreate its early '90s status as the dominant technology
company, Intel is investing in just about every communications-related
technology out there. Last month Intel announced plans to purchase network
chipmaker Level One Communications (LEVL:Nasdaq).

Its renewed ambitions are prompting Intel to embrace and develop new
standards rather than pushing the industry to accept old practices --
wisely anticipating that new communications customers might balk at bully
tactics.

This trend toward flexibility is also evinced in Intel's changed attitude
about memory standards. The company is no longer trying to force the next
generation of memory-enhancing chip designs by Rambus (RMBS:Nasdaq) down
the throats of memory chipmakers like Micron (MU:NYSE) and Toshiba.

Intel, said Paul Otellini, who heads Intel's architecture business group,
would support both Rambus dynamic random access memory and the current
synchronous DRAM and come out this year with chipsets for both.
"[Information technology] managers do not want to go through a lot of
re-qualifications as they address Y2K issues," Otellini said. In other
words, customers will likely be disheartened using a brand-new technology
as they work out Y2K bugs.

Intel's memory plans are even more flexible than Otellini was willing to
state at the meeting, says CS First Boston analyst Charles Glavin. His
sources in the memory industry say that Intel's new chipset, now called
810E, will support PC-133 DRAMs -- the next generation of SDRAM that is
regarded as a Rambus alternative. This chipset will support Intel's entire
line of chips from the low-cost Celeron to the high-priced Xeon, Glavin
says.

For the first time, Intel broadcast the analyst meeting live over the
Internet. The reason: to attract individual investors who tend to hold onto
the stock longer than institutional investors. But even professional Wall
Streeters were impressed with the plans, as well as with cost-cutting
measures that helped maintain high margins.

"It was very, very upbeat," says Merrill Lynch analyst Joseph Osha, who has
a long-term buy on the stock. Osha took over Intel coverage from Kurlak in
January.