To: Bill Harmond who wrote (52427 ) 4/23/1999 2:15:00 PM From: 16yearcycle Read Replies (1) | Respond to of 164684
OT: This has nothing to do with msft's valuation, but it gets my attention that SLATE has nearly 3/4 million visitors in a month. That is pretty damn good. Is the net for real or what? --------------------- Friday April 23, 11:47 am Eastern Time Company Press Release SOURCE: Slate.com Slate Posts Record Traffic Increases Since Going Free Unique User Base of Over 697,000 in March Sets Stage for Increased Advertising Revenue NEW YORK, April 23 /PRNewswire/ -- Slate (http://www.slate.com), Microsoft's online magazine of news, politics and culture, has experienced record traffic increases since a change in subscription policy made the bulk of content free on Friday, February 12, 1999. According to Media Metrix, Slate's reach has increased 175% to a 1.1 rating in March -- equal to 697,000 unique visitors. In February, Slate's reach increased 75% to .7 from .4 in January. In March, Slate's increased reach continued to a 1.1. Media Metrix, the leading service that measures Web site audiences, records PC activity by individual users within sample households and workplaces. Reach numbers represent the percentage of the Internet population that visits a Web site during a given month. ''This traffic increase demonstrates that there is a substantial audience out there for the type of quality content that Slate publishes,'' said publisher of Slate, Scott Moore. ''With our site redesign coming up next month, we're very excited and optimistic that we will be able to continue to grow our audience in the coming months.'' With the increase in traffic, Slate can now offer advertisers a larger audience with very attractive demographics, as the majority of Slate readers tend to be highly educated with high-income levels, according to Moore. In addition to the free content available to any visitor, Slate continues to offer a premium subscription which includes e-mail delivery of popular columns and features such as Today's Papers, access to 2 1/2 years of Slate archived content, and The Fray, Slate's community forum. Factoring recent subscriber changes, Slate's subscriber level is approaching 30,000 subscribers, slightly above what the publication had before adopting a free-content model. Slate recently unveiled the first ads in an advertising/branding campaign that will roll out in mid-May to coincide with the redesigned site launching at the same time. The campaign is being developed by Quantum Leap Communications, Inc., a Chicago-based Internet advertising agency, and is based on a new tagline, ''What Matters.'' Media for the campaign include online banner ads that will appear on a variety of sites, including the New York Times, The Washington Post, and the MSN network. In addition to attracting increased traffic via quality unique content and the new banner ad campaign, Slate is able to take advantage of the promotional opportunities of the MSN network (http://msn.com/). Links to Slate articles featured on MSN.com help drive higher traffic to Slate now that the majority of the site's content is available for free. MSN is the network of Internet services from Microsoft that helps people get stuff done. Slate®, the online magazine founded and edited by Michael Kinsley, is published by Microsoft Corporation (Nasdaq: MSFT - news). Each day, Slate offers the Internet's informed perspective on politics and culture. Microsoft and Slate are either registered trademarks or trademarks of Microsoft Corp. in the U.S. and/or other countries. SOURCE: Slate.com