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Elrick & Lavidge Marketing Research Offers
State-of-the-Science Online Research Via Alliance With
America Online
IRVING, Texas, April 14 /PRNewswire/ -- Aegis Communications Group, Inc. (Nasdaq: AGIS - news), today announced
that its marketing research division, Elrick & Lavidge Marketing Research (''E&L''), has entered into an alliance with Digital
Marketing Services (''DMS''), a leading-edge firm specializing in online data collection and majority owned by America Online
(NYSE: AOL - news).
Through this arrangement, E&L now offers clients access to the vast, representative, and influential America Online member
base of over 17 million households. Features include an ability to sustain 2,000 interviews simultaneously, automated and
interactive questionnaire operation, a dynamic screening process that selects respondents based on virtually any combination of
qualifications, and full graphic and multimedia capabilities allowing for presentation of ideas and concepts in visual and audio
formats.
America Online offers the largest pool for online respondents among Internet access providers, assuring sample representation
and integrity of data. Applications include concept and product testing; segmentation; print advertising, on-air commercial, and
television program testing; brand image, awareness, and usage measurements; tracking; and customer satisfaction studies.
''Our online capabilities for conducting marketing research are expanding rapidly,'' said Thomas J. Flynn, president of Elrick &
Lavidge Marketing Research. ''Our venture with America Online and DMS is in direct response to the advantages offered by
new data collection online technologies and the expanding needs defined by our leading clients. We are looking forward to our
new relationship and the ability to access the 17 million members of America Online,'' he said.
''E&L continues to demonstrate leadership in the fundamentals of its industry,'' said Stephen A. McNeely, president and CEO
of Aegis Communications Group. ''Joining with DMS is further evidence of our corporate commitment to investing in the future
of our clients. This AOL/DMS relationship further strengthens Aegis' ability to be a strategic value-added solutions provider,''
he said.
Aegis Communications Group offers complete, integrated marketing services including customer acquisition, customer care, and
marketing research to leading corporations. Aegis manages and operates a national network of client service centers, employing
more than 7,800 people and housing approximately 5,600 production workstations. Aegis' blue-chip client base includes
American Express, AT&T, BellSouth, First USA, Integrion Financial Network, Procter & Gamble, Citibank Universal Card
Services, U S West Communications and Western Union, among others.
Based in Atlanta, Georgia, Aegis' Elrick & Lavidge division is recognized as one of the premier custom marketing research firms
in the United States. Established in 1951, Elrick & Lavidge provides clients, representing a broad range of industries, with
customer satisfaction, quantitative and qualitative research, and marketing services. Elrick & Lavidge's clients include American
Century, Compaq, Frito Lay, Hallmark, 3M, and Procter & Gamble. |
