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Pastimes : BEER -- Ignore unavailable to you. Want to Upgrade?

To: jjs_ynot who wrote (1013)	4/23/1999 3:58:00 PM
From: SIer formerly known as Joe B.	Read Replies (1) \| Respond to of 3689

Friday April 23, 11:02 am Eastern Time Company Press Release Bud Shareholders Reward Teenager for Roasting the Frogs SAN FRANCISCO--(BUSINESS WIRE)--April 23, 1999--Frustrated at Federal Trade Commission inaction on alcohol advertising and the unwillingness of Anheuser-Busch to child-proof its ads, a group of shareholders from the largest beer company in the world is unveiling a Budweiser counter-ad created by a teenage artist at 10 a.m. on April 28 at 870 Market St., Room 1213, San Francisco. Tramaine de Senna, 18, of Vallejo, CA, will receive $500 for her first place entry in a contest sponsored by Shareholders for Anheuser-Busch Advertising Reform (SABAR) and co-sponsored by the Marin Institute and Youth Leadership Institute. The award coincides with the Anheuser-Busch annual meeting at Florida's Sea World and Alcohol Awareness Month. Previously, these shareholders have offered resolutions at the company's annual meeting, proposing it stop using cartoon creatures attractive to children to sell beer. ''Young people like Tramaine are fed up with adults putting profits before the welfare of kids and they want to debunk the myths in beer ads,'' said Diana Conti, executive director of the Marin Institute, an Anheuser-Busch shareholder. More than two years have passed since the FTC began investigating whether alcohol advertising on television targets consumers younger than the legal drinking age of 21. The federal agency requested internal documents from Anheuser-Busch and Miller Brewing after both companies aired ads on the MTV network in 1996. According to Advertising Age, half of MTV's audience is under the legal drinking age. ''It's time for Anheuser-Busch to know when to say 'when' and stop advertising to kids through cartoon characters,'' said the teenage contest winner. ''Alcohol is the leading cause of death among teenagers. It's clear that these frogs, lizards, iguanas, bull terriers, camels, Dalmatians, and penguins appeal to kids. Alcohol companies should keep their advertising ethical and make sure it appeals only to adults, who buy beer because they enjoy the taste of the product, not because some animal likes to drink.'' Note to Editors: Counter-ad photo upon request Contact: The Marin Institute Hilary Abramson, 415/456-5692 ext. 3125 Related News Categories: food/beverage