To: Skip Jack who wrote (2630 ) 4/23/1999 10:58:00 PM From: Skip Jack Respond to of 13157
Date Posted: 4/23/1999 Internet will be the only network WebTV's Perlman, Oracle's Ellison say Internet-based interactive TV will dominate Internet-based interactive TV is alive and kicking, according to WebTV Networks President Steve Perlman and Oracle Corp. Chairman Larry Ellison. As the only interactive TV provider in the United States, WebTV has 800,000 subscribers, Perlman said. Last year, the venture boasted 500,000 subscribers; the year before, just 200,000. WebTV is Microsoft Corp.'s venture to link the Internet and other interactive content with TV sets. Oracle, meanwhile, a leading provider of databases to businesses, is providing the hardware for British Interactive Broadcasting, a British Telecom consortium that includes News Corp.'s BSkyB and Matsushita. BIB represents the world's largest deployment of interactive TV, with the number of users of the free (for now) service expected to hit 1 million in October, Ellison said. Ellison and Perlman demonstrated their cutting-edge products last Monday (April 19) and Tuesday, respectively, during the NAB convention in Las Vegas. While America Online is the No. 1 online service in terms of aggregate online hours per month, WebTV outstrips AOL when it comes to usage. WebTV averages about 1.5 viewers at a time, about double AOL's rate, Perlman said. Meanwhile, 71% of WebTV users donown a PC. Viewers' average age is 43, about what it is for broadcast TV and about a decade older than the average Internet user. WebTV will start looking even more like broadcast TV as its January deal with EchoStar allows for the insertion of local ads. But EchoStar's set-top box also will allow customers to skip ads as they replay broadcasts. The ads are stored for viewing later. Actual TV on demand is about six years away, Perlman said. British Interactive Broadcasting, or BIB, does not yet offer TV on demand either. Its next step is video on demand. Three months' worth of broadcast shows will be stored on an Oracle server, allowing users to create personal TV channels, Ellison said. That would be in addition to BIB's other services, which include shopping, banking, games, and e-mail. "You cannot fast-forward over the commercials," Ellison said. "I wonder why." However, he later said that he could imagine charging users who don't want ads to appear during the shows they select. "Of course you charge ... for that convenience," he said. Oracle technology allows advertisers to better target commercials, "bringing e-commerce to the mass market," BIB Chief Executive James Ackerman said. Users can diverge from a car ad to find the location of the nearest dealer, for example, or read a movie review and then buy tickets and soundtracks. Eventually, they will be able to proceed directly to an advertiser's Web site (WebTV already has that capacity with some advertising partners). "The Internet will be the only network that there is," Ellison predicted.