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Technology Stocks : eBay - Superb Internet Business Model -- Ignore unavailable to you. Want to Upgrade?

To: Jing Qian who wrote (2795)	4/24/1999 9:35:00 AM
From: Jenne	Read Replies (1) \| Respond to of 7772

From the Net to the Newsstand You've seen eBay (EBAY), the online-auction web site. Now, come July, you can read eBay, the magazine. That's when Krause Publications, a Wisconsin-based publisher of 37 specialty titles such as Turkey & Turkey Hunting and The Stamp Wholesaler plans to start publishing a monthly magazine to help readers navigate the ins and outs of online auctions, as well as focusing on technology and pop culture. Although the official title of the magazine is yet to be decided, the name and brand cachet of eBay will definitely be used, says executive editor Kevin Isaacson. ''It will be eBay branded but not eBay exclusive. We're focusing on people already interested in the Internet, but not just people interested in online auctions.'' He declined to reveal startup costs but says the full-time editorial staff already numbers eight, the initial circulation goal is 400,000 copies, and the cover price will be $3.99. Krause has a partnership with eBay, which will allow the site to share in the magazine's revenues. By Stefani Eads