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To: Fabeyes who wrote (45381)	4/25/1999 8:55:00 PM
From: Thomas G. Busillo	Respond to of 53903

Fabeyes, it's an interesting dilemma, one which every company faces. Very top-level question: How do you "sell" your company to investors? How far do you go to make the sell? How do you balance the need for credibly portraying the realities of your business--past, present and future--against the need to make the sell to the investment community? How do you balance the need to sell your company to new shareholders against the duty to your existing shareholders? How does the nature of your particular industry affect the above? Does a volatile industry require "the hard sell"? And if it is volatile, what risk do you run when reality falls short of perception? The nature of shareholders? The general nature of the U.S. equity markets? The nature of analysts and the media? I guess you could go on and on asking those types of questions. I'm asking them off the top of my head, but there are probably PR firms out there that have thought about that line of questioning and come up with all sorts of answers - I can imagine all these great slide shows that they give at seminars, all sorts of wacky 2-by-2 and 3-by-3 matrices, etc. It's as complicated as you want to make it. IMHO, you can all boil it down to two words - honor and respect. But how do you reconcile all the idealistic notions reverberating in those two words with reality, the facts being that the public and quasi-public regulatory agencies are nothing more than necessary illusions and therefore "everything is permitted"? Maybe the answer is leadership in a given company stands up and says "screw it. I'm not concerned about 'what is permitted'. I'm concerned about what's right." In regards to this company, IMHO that type of leadership is lacking. Good trading, Tom