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Technology Stocks : IATV-ACTV Digital Convergence Software-HyperTV -- Ignore unavailable to you. Want to Upgrade?

To: art slott who wrote (2705)	4/25/1999 1:56:00 PM
From: dwight martin	Respond to of 13157

news.com jsonline.com And some companies are taking that new tool even further, by offering technology that can insert virtual products and brand logos into a sitcom or sporting event live or in post production. Software allows home viewers to see commercial images not visible to audiences in a studio or at the game. "Recently, on the UPN show 'Seven Days,' we did some insertions into the show," said James Appleby, of New Jersey-based Princeton Video Image. "We digitally placed bottles of Evian water into a scene involving an office meeting. I think we also inserted a Blockbuster cassette case onto a table next to a television set.