(COMTEX) B: Lucent Delivers New Network Solution to Alleviate Internet Traffic Jams
MURRAY HILL, N.J. (April 26) BUSINESS WIRE -April 26, 1999-- IPWorX(TM)
Speeds Downloads, Frees Network Bandwidth and Supports
New Applications
Lucent Technologies (NYSE: LU) today announced a network solution that
enables Internet Service Providers (ISPs), Web content providers and
large enterprises to speed up Web downloads while reducing bandwidth
costs by up to 40 percent through better management of network traffic.
Called IPWorX(TM), the new solution detects and anticipates changes in
Web traffic volume and proactively helps optimize the network to
effectively manage it through a unique software platform. The solution
also includes a Web content switch that directs content from Web sites
to end users and caching appliances that store the content on service
provider and enterprise networks for delivery to local users. IPWorX
also supports next-generation Internet service offerings such as
video-on-demand, insertion of localized advertising or other Web
content and multiplayer online gaming.
IPWorX is the only Web performance solution that combines replication,
caching and intelligent switching of Web content to anticipate traffic
requirements, minimize bandwidth usage and securely deliver the
freshest, most accurate content. There is a lot of redundant traffic on
the Internet and corporate intranets and extranets because 20 percent
of Web pages account for 80 percent of the requests for Web content.
IPWorX uses software to determine frequently requested content, and
then proactively retrieves and stores updated versions of it. When the
same content is requested again it can be delivered locally, reducing
bandwidth and Internet access costs, while ensuring end users quickly
get the content they want.
Just six months after development began, 10 customers, including
service providers, content providers and enterprises, have either begun
or agreed to trial IPWorX. IPWorX will be available worldwide through
direct and indirect channels by the end of the summer to address the
caching and Web switching market that is projected to grow from $400
million in 1998 to $2.8 billion in 2002(a).
"Using IPWorX, we are able to speed up our Internet service
dramatically, substantially reduce the load on our servers and
cost-effectively replicate content without deploying additional
redundant servers," said Lee Weinstein, president, Cube Technologies,
an ISP serving the New York metropolitan area. "This saves us money and
administrative overhead while giving us more control over the Web-based
services we can offer and support at guaranteed levels to our
customers."
Existing Web traffic management solutions are typically reactive in
design, blindly directing traffic based on its IP address or just
retrieving and storing content locally. They do not have the
intelligence to integrate these pieces together to recognize traffic
patterns and their impact on network capacity. With Internet usage
doubling every 100 days, network administrators have been forced to add
Web servers or buy more bandwidth to handle the increasing traffic,
something that can add cost and complexity to networks.
IPWorX gives network administrators a better understanding of what Web
content is popular and where the demand is coming from so they can
proactively replicate the content closer to the users requesting it.
Content can also be automatically replicated to multiple points in the
network so even if a "flash flood" of traffic occurs, due to breaking
news story for example, the network can handle it.
"Most solutions intended to improve Web performance have been
reactive, focusing solely on caching Web information only when it is
requested by an end user. These solutions are typically either just
software or only operate with specific hardware," said Mark DeSimone,
global marketing vice president, Lucent Technologies. "IPWorX operates
with existing data networking hardware and handles both caching and
load balancing in data networks through intelligent and proactive
content management. It's a complete hardware and software solution that
can maximize our customers' existing networks and expand as their
networks grow."
Another key differentiator is IPWorX's support of value-added and
multimedia Web services. Using Bell Labs' patented Reliable Multicast
Transport Protocol (RMTP), IPWorX can deliver streaming packet audio or
video that end users can "play" as it is downloaded. In addition,
customers can configure IPWorX so that certain WebDirectors, WebCaches
or even bandwidth levels can be assigned for specific customers or
content. This creates new revenue opportunities in service level
agreements for business-class Web hosting, e-commerce and other
applications.
A suite of Web infrastructure products for service provider and
enterprise networks, IPWorX consists of three components: --
WebController - the unique, Web-based system management software
developed by Bell Labs that manages all the network components of
the IPWorX solution from a single point of control, regardless if
the components are in a local area network or spread in a wide
area network around the world. WebController configures the
WebDirectors and WebCaches as well as collects and consolidates
information from them, including: monitoring Web requests to
determine popular content as well as compiling advertising,
billing and traffic information. -- WebCache - a next-generation
caching and replication appliance
based on patented technology from Bell Labs. WebCaches work
together as a distributed system to proactively retrieve, store
and serve Web content locally to eliminate redundant Web traffic,
providing faster downloads, fresher content and better use of
network bandwidth. -- WebDirector - an intelligent Web content
switch that distributes
Web content to WebCaches based on IP addresses, Uniform Resource
Locators (URL), which are the addresses of Web sites, and
"cookies," information on an end user's computer that identifies
it with the server hosting a specific Web site. Lucent is buying,
branding and reselling ArrowPoint Communications' Content Smart
Web switches as the WebDirector switches through a non-exclusive
OEM agreement.
For further information on IPWorX, interested parties can call
1-888-4LUCENT, send e-mail to ipworx@lucent.com or visit
lucentipworx.com.
Lucent Technologies, headquartered in Murray Hill, N.J., designs,
builds and delivers a wide range of public and private networks,
communications systems and software, data networking systems, business
telephone systems, and microelectronic components. Bell Labs is the
research and development arm of the company. More information about
Lucent Technologies can be found on the company's Web site at
lucent.com. (a) Source: Collaborative Research
-0- nmb/ny*
CONTACT: Lucent Technologies, Murray Hill
Doug Broad
908-559-7520 - office
908-216-8296 - cell phone
dbroad@lucent.com
or
Pete Settles
908-559-6419 - office
888-432-9185 - pager
psettles@lucent.com
KEYWORD: NEW JERSEY
INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS COMED
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