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To: times 2 who wrote (71230)	4/26/1999 12:01:00 PM
From: VINCENT MALGAPO	Respond to of 119973

BKS news today. Streamlines BN.COM Monday April 26, 11:11 am Eastern Time Company Press Release Finding Eight Million Books Just Got Easier barnesandnoble.com Announces Streamlined Ordering Process and Shorter URL: 'bn.com' NEW YORK--(BUSINESS WIRE)--April 26, 1999-- barnesandnoble.com today announced new initiatives making it easier to get to its Web site and quicker to buy books. In addition to a simplified ordering process, the company has added a personal account page for customers. New also, is a shorter URL, enabling online book lovers to visit barnesandnoble.com simply by typing www.bn.com. ''We're focused on giving our customers the best possible online experience and the broadest selection,'' said Jonathan Bulkeley, CEO, barnesandnoble.com. ''By making it easier to get to our site and streamlining the check-out process, we're making shopping online faster and even more convenient.'' Streamlined Ordering and Your Account Page barnesandnoble.com launched a new, simplified ordering process that features a cleaner design, concise instruction and fewer steps. As well, the new process offers users quick access to site features such as updates on books and authors, the ability to earn frequent-flyer miles with each purchase and a quick, convenient way to send email gift certificates. In addition to the new order process barnesandnoble.com has also added a personal account page accessible through the ''Your Account'' link at the top of every page of the Web site. For the first time, customers can access all of their account information and update it from a single location. Users can change or update their password, shipping addresses, e-nnouncement email preferences, Express Lane check out settings and payment options. Just type ''bn.com'' Along with its new URL, www.bn.com, barnesandnoble.com introduces a new logo. The change of address and new logo will be highlighted in national ads in The New Yorker (April 26 issue) and The New York Times Book Review (April 25 issue), with the headline, '' The fastest, easiest way to get books online just got easier: just type bn.com.'' The campaign was created by TBWA/Chiat/Day New York. Accessing the barnesandnoble.com site on AOL remains the same by entering keyword: bn. The site's previous Web address (www.barnesandnoble.com) will remain effective for those customers who don't want to change their bookmarks. About barnesandnoble.com barnesandnoble.com has the world's largest selection of book titles -- more than eight million. In less than two years, it has become the fifth largest shopping site and among the top 50 overall sites on the Web, according to Media Metrix. The company maintains the largest standing inventory of any online bookseller with more than 750,000 titles ready for immediate delivery. The site's database features more than six and a half million out-of-print and rare books, as well as the largest online selection of bargain books discounted up to 90 percent. A powerful search engine, one-click ordering and extensive book reviews and expert commentary provide a fast, convenient and informed shopping experience. Author chats and readers create a growing and personal literary community. barnesandnoble.com is the exclusive bookseller to America Online (AOL)'s more than 17 million subscribers (keyword: bn). The company's affiliate network pays the highest commissions with the best linking and best reporting tools, including daily updated sales information, and is a leader in business-to-business e-commerce with its unique Business Solutions program. Contact: Ben Boyd Vice President, Communications barnesandnoble.com 212-414-6014 bboyd@book.com