To: Due Diligence who wrote (8977 ) 4/26/1999 12:21:00 PM From: TOPFUEL Respond to of 13776
LEDS NEWS onday April 26, 9:01 am Eastern Time Company Press Release Integrated Realtime Information Services to Supply Equipment and Support for Lucas Educational Systems' New E-Commerce Site SACRAMENTO, Calif.--(BUSINESS WIRE)--April 26, 1999--Integrated Realtime Information Services (IRIS) announced today its strategic affiliation to supply online services, equipment, and support to Lucas Educational Systems, Inc. (OTC BB:LEDS - news), a developer and marketer of proprietary learning and memory techniques developed by NBA legend Jerry Lucas. IRIS was contracted to provide the hardware, software, and oversight to ensure LEDS' new e-commerce site remains functional and easy to navigate while the volume of interested customers and hits increase. The LEDS www.jerrylucas.com subscription site will be launched on May 1, 1999 and will be available for a $99 annual fee. It will feature the company's proprietary Lucas Learning System(tm) techniques. The Lucas Learning System is an educational model that teaches how to learn rather than what to learn. Developed over the past 25 years by LEDS President and CEO Jerry Lucas, the system emphasizes the ability to mentally picture and then memorize tangible objects in order to retain intangible material. The teaching in the new site will be in various categories such as spelling, grammar and punctuation, vocabulary and definitions, Spanish, general learning, learning how to learn, early childhood development, and Bible memory. ''We are excited to take our revolutionary learning products online where they will be accessible to people of all ages and interests,'' said Lucas. ''In doing so, we selected IRIS because the company shares our passion for reliable, efficient, and improvement-oriented technology and customer service.'' According to Mike Allen, IRIS chief executive officer, ''IRIS prides itself on providing state-of-the-art technology and customer service guaranteed to provide customer satisfaction for all of its clients. In fact, one of the sites IRIS created for a client organization recently won a national interactive and public relations and marketing award.'' ''Lucas Educational Systems is bringing us exactly the kind of exciting opportunity we relish,'' added Allen. ''This innovative company is eager to explore new markets and technologies to reach its customers. IRIS will be an effective partner for Lucas Education Systems in reaching its online marketing and distribution goals.'' Lucas Educational Systems, Inc. produces, markets, and distributes proprietary learning and memory techniques and related products developed by NBA legend Jerry Lucas over the past 25 years. The Company promotes its products through guest appearances by Lucas on the Home Shopping Network and variety talk shows, short commercials, educational seminars, direct email, and the Internet. IRIS provides customized, web-based communication platforms for organizations throughout the United States. The Company is located in Sacramento, California. This press release may contain forward-looking statements made pursuant to the ''safe harbor'' provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including, without limitation, continued acceptance of the Company's products, product demand, competition, and other risks and uncertainties detailed from time to time in the Company's periodic reports filed with the Securities and Exchange Commission. This and additional information can be found on the Company's website at www.jerrylucas.com or can be obtained from the Company upon request. Also see www.otcfn.com/leds and www.jerrylucas.com Contact: OTC Financial Network Geoffrey Eiten, 800-863-1594 ext. 13 geiten@otcfn.com or Lucas Educational William Husa, 916-635-4342 billll@pacbell.net or IRIS Lisa Yates, 916-635-5690