To: 2MAR$ who wrote (71329 ) 4/26/1999 2:30:00 PM From: Michaelste Respond to of 119973
Autoweb.com Signs Integrated Marketing Relationship With American Isuzu Motors Inc. Advertising and Promotional Campaign Adds Value to Consumer SANTA CLARA, Calif., April 26 /PRNewswire/ -- Autoweb.com (Nasdaq: AWEB), the leading consumer automotive Internet service, today announced an integrated marketing campaign with American Isuzu Motors Inc. The one-year relationship will link qualified Autoweb.com buyers with certified online Isuzu dealerships in North America. Isuzu will sponsor content on the Autoweb.com site to strategically target potential sport-utility vehicle buyers. The agreement includes a co-branded promotion designed to increase traffic and generate awareness of both brands. The campaign begins on May 10, 1999. "We are pleased that Isuzu has chosen Autoweb.com as the online buying service to help promote its sport-utility vehicle business," says Bob Shapiro, Vice President of Business Development and Ad Sales. "One by one, manufacturers are realizing the value of being associated with Autoweb.com. Consumers view our brand as a trusted intermediary and continually visit our site for comprehensive information before making buying decisions." The integrated marketing program will feature sport-utility vehicle models in banner ads throughout various areas of the site. Autoweb.com consumers will be directly connected to online Isuzu dealerships that have been certified through the Autoweb.com Member Dealer Training Program. In addition to requesting detailed information and submitting qualified purchase requests, Autoweb.com consumers can enter to win a 1999 Isuzu Trooper in the co-branded contest which will run prominently on the Autoweb.com site. About the Company Autoweb.com is the leading consumer automotive Internet service. With an extensive collection of automotive related community, content and commerce offerings, Autoweb.com guides consumers through every stage of vehicle ownership from browsing and buying, to enjoying, maintaining or selling. As a trusted intermediary, the Autoweb.com process connects mass market consumers to real-world buying alternatives through the most extensive network of Member Dealers and other commerce partners, and ensures the consumer experience is faster, better and easier. /CONTACT: Colby Grimes, Director of Communications of Autoweb.com, 408-330-4744; or colbyg@autoweb.com /Web site: autoweb.com 13:13 EDT