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To: Jock Hutchinson who wrote (18289)	4/26/1999 3:47:00 PM
From: Moonray	Respond to of 25814

More: Sony Computer Entertainment America Breaks New Ground With First Dedicated PlayStation Store - BW, 08:00 a.m. Apr 23, 1999 Eastern New Store at Metreon -- A Sony Entertainment Center Brings Total PlayStation Experience to Consumers FOSTER CITY, Calif.--(BUSINESS WIRE)--April 23, 1999-- Sony Computer Entertainment America, the leader in videogame entertainment, today announced that it will open a first-of-its-kind PlayStation retail store at Metreon, the new Sony Entertainment Center in downtown San Francisco. This new stand-alone, concept retail outlet will serve as the PlayStation flagship store designed to help promote and broaden the PlayStation brand. As downtown San Francisco provides a world-class shopping experience, Metreon presents the ideal venue and opportunity to present a PlayStation brand statement in this key urban market. Located on the west side of Yerba Buena Gardens in the city's South of Market neighborhood at the corner of Fourth and Mission streets, Metreon is a four-floor, 350,000-square-foot complex that includes a dynamic collection of theatres, the city's first SONY.IMAX(R) Theatre, attractions, restaurants, and shopping. The PlayStation store will be part of the official Metreon grand opening on June 16, 1999. Grand opening activities will include a series of events and celebrations that will provide San Francisco Bay Area residents and visitors the chance to experience all that Metreon has to offer. "With a PlayStation in nearly one out of every five U.S. households, our new store at Metreon provides us the best opportunity to offer our loyal fans a one-stop shopping environment for everything that is PlayStation," said Kaz Hirai, president and chief operating officer, Sony Computer Entertainment America. "This store will also provide the ideal venue for us to test out new merchandising and promotional concepts which will ultimately benefit our retail partners, as well." The following are some basic facts about the new PlayStation store: Store name: PlayStation(R) Size: 5,531 square feet City: San Francisco, Calif. Location: On the ground floor of Metreon at the corner of Fourth and Mission streets (next door to Sony Style) Products Available: PlayStation hardware and videogame titles, licensed peripherals and related products such as strategy guides, magazines and themed merchandise Interactive Kiosks: Store is outfitted with more than 30 interactive gaming stations, each including displays for at least four top titles at a time. This PlayStation "arcade" offers the most innovative, interactive sampling experience for consumers in a try-before-you-buy environment. Other: Includes state-of-the-art media, electronics and security In addition to the PlayStation store, Metreon will offer ever-changing entertainment experiences. These include the following: the 15-screen, state-of-the-art Sony Theatres Metreon movie complex; San Francisco's first SONY.IMAX(R) Theatre; three one-of-a-kind, interactive attractions based on treasured books by Maurice Sendak, David Macaulay and Jean "Moebius" Giraud; eight exciting restaurants; and great shopping at the west coast's first Sony Style(R), Discovery Channel Store: Destination San Francisco, microsoft(R)SF and Metreon Marketplace. Sony Development, a division of Sony Corporation of America, designs, develops and operates urban entertainment centers and retail entertainment locations in the United States and around the world. For more information about Metreon, please call (415) 537-3400 or visit the Metreon Web site at www.metreon.com. Sony Computer Entertainment America, a division of Sony Computer Entertainment America Inc., markets the PlayStation game console for distribution in North America, develops and publishes software for the PlayStation game console, and manages the U.S. third party licensing program. Based in Foster City, Calif., Sony Computer Entertainment America Inc. is a wholly-owned subsidiary of Sony Computer Entertainment Inc. Visit us on the Web at playstation.com Copyright 1999, Business Wire o~~~ O