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To: Glenn D. Rudolph who wrote (52847)	4/26/1999 7:56:00 PM
From: $Mogul	Read Replies (1) \| Respond to of 164684

(PCLN) SAN FRANCISCO, April 26 /PRNewswire/ -- The following is being issued by BancBoston Robertson Stephens, a member of the National Association of Securities Dealers, CRD number 41271: BancBoston Robertson Stephens managing director and senior Internet analyst Keith E. Benjamin and senior e-tailing and specialty retailing analyst Lauren Cooks Levitan today initiated coverage of Priceline.com (Nasdaq: PCLN) with a Buy rating. Priceline.com has developed and patented a demand collection service, allowing consumers, and eventually businesses, to submit binding purchase offers for goods and services at prices set by the buyer below the prevailing prices, or the "priceline." "We are initiating coverage of Priceline.com with a Buy rating, as we expect the stock can be effectively driven as the company reaches milestones of traffic, revenues, new categories and deals," said Benjamin and Levitan. "We believe Priceline.com is a new and differentiable Web business model that can grow into a very large valuation, at the high end of even the top companies. "The company's brand has very quickly achieved consumer recognition on par with the Web leaders, suggesting the power of the service. We believe the concept has compelling applications for business-to-business transactions long term," said Benjamin and Levitan. Clients interested in receiving more information should contact their salesperson at 415-781-9700. BancBoston Robertson Stephens is a leading international investment banking firm focused on growth companies. The firm's 55 equity and high yield research analysts cover more than 600 companies. Additional information is available upon request. The information contained herein is not a complete analysis of every material fact respecting any company, industry or security. Although opinions and estimates expressed herein reflect the current judgment of BancBoston Robertson Stephens, the information upon which such opinions and estimates are based is not necessarily updated on a regular basis; when it is, the date of the change in estimate will be noted. In addition, opinions and estimates are subject to change without notice. This Report contains forward-looking statements, which involve risks and uncertainties. Actual results may differ significantly from the results described in the forward-looking statements. Factors that might cause such a difference include, but are not limited to, those discussed in "Investment Risks." BancBoston Robertson Stephens from time to time performs corporate finance or other services for some companies described herein and may occasionally possess material, nonpublic information regarding such companies. This information is not used in the preparation of the opinions and estimates herein. While the information contained in this Report and the opinions contained herein are based on sources believed to be reliable, BancBoston Robertson Stephens has not independently verified the facts, assumptions and estimates contained in this Report. Accordingly, no representation or warranty, expressed or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the information and opinions contained in this Report. BancBoston Robertson Stephens, its managing directors, its affiliates, and/or its employees may have an interest in the securities of the issue(s) described and may make purchases or sales while this report is in circulation. BancBoston Robertson Stephens International Ltd. is regulated by the Securities and Futures Authority in the United Kingdom. This publication is not meant for private customers. The securities discussed herein are not FDIC insured, are not deposits or other obligations or guarantees of BankBoston N.A., and are subject to investment risk, including possible loss of any principal amount invested. SOURCE BancBoston Robertson Stephens -0- 04/26/99 /CONTACT: press only, Elizabeth Keys, 202-326-1763, for BancBoston Robertson Stephens/ /Company News On-Call: prnewswire.com or fax, 800-758-5804, ext. 110914/ /Web site: rsco.com (PCLN) CO: BancBoston Robertson Stephens; Priceline.com ST: California IN: FIN MLM REA SU: RTG JO -- SFM099 -- 3061 04/26/99 11:02 EDT prnewswire.com //Begin Meta Data// Selector Code: ..j7c Copyright 1999, PR Newswire Please go to the PCLN thread for mor info!! $Mogul