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Non-Tech : Natural/Health Food Industry Stocks -- Ignore unavailable to you. Want to Upgrade?

To: bemore who wrote (296)	4/28/1999 1:53:00 AM
From: mark cox	Read Replies (1) \| Respond to of 337

Lifeway Foods LWAY Lifeway put out a press release today. It shows that they are getting their products out to more stores. This coupled with the largest advertising campaign that the company has ever done currently in progress should begin to grow revenues over the coming months. ***************************** Lifeway Foods To Sell Basics Plus in Trader Joe's MORTON GROVE, Ill.--(BUSINESS WIRE)--April 27, 1999--Lifeway Foods, Inc. (Nasdaq Small Cap:LWAY - news) announced today that Basics Plus(TM), its new revolutionary probiotic dietary supplement, will now be sold at Trader Joe's, an upscale grocery store chain promoting unique products with great taste and great prices. Basic's Plus was named one of Dairy Foods Magazine's 15 top new dairy products of 1998. Trader Joe's is known for bringing its customers the best quality products at the best prices. Because of its combination of low prices, intriguing food and friendly service, customers all over the country think it's an enjoyable experience to shop at Trader Joe's. Their mission is to bring customers the best food and beverage values and the information they need to make informed buying decisions. Every product on the shelves of Trader Joe's must pass taste and cost tests before being sold. Products such as Lifeway's Basics Plus must have their own approach to winning customers such as great flavor, high quality ingredients, special nutritional claims and all natural ingredients. Michael Smolyansky, President of Lifeway Foods, said, ''This is a great opportunity for Lifeway to enter another successful market to promote our products. Trader Joe's has stores in eleven states and is expanding its chain on the East Coast. Their standard to sell only one-of-a-kind food items at value prices draws a strong base of satisfied customers. Having Basics Plus on the shelves of Trader Joe's places our name and products in a growing niche market with loyal customers and a high traffic area.'' ********************************** biz.yahoo.com Mark