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Technology Stocks : CyberCash a buy? -- Ignore unavailable to you. Want to Upgrade?

To: jjs_ynot who wrote (3379)	4/27/1999 9:21:00 AM
From: .com	Respond to of 3990

Tuesday April 27, 8:02 am Eastern Time Company Press Release CyberCash Radio Tour Introduces Consumers and Merchants Nationwide to Advantages of InstaBuy One-Click Shopping Service More than Two Million Radio Listeners Learn About InstaBuy One-Click Shopping Service During Interviews with CyberCash Executive on Radio Networks and Stations Throughout United States RESTON, Va.--(BUSINESS WIRE)--April 27, 1999-- In a series of interviews broadcast onmore than 20 radio stations throughout the United States and on the USA Radio Network, CyberCash executive vice president Denis Yaro today told more than two million listeners that the Reston, VA- based company's new InstaBuy service will make it easier and safer for them to make purchases on the Internet. The new e-commerce offering from CyberCash, (Nasdaq:CYCH - news), the world leader in e-commerce technologies and services, allows consumers to sign up for the service at any InstaBuy-enabled merchant site or at the www.instabuy.com website. Once registered, they can use the one-click service at all merchant sites offering InstaBuy. ''We want people to know how easy it is to register for the InstaBuy service and begin shopping online,'' said Yaro. ''Talk radio is an ideal medium for that because people who listen to talk radio tend to be interested in what's new and exciting in our culture. InstaBuy is both new and exciting,'' he said. According to industry analysts, online shopping is expected to account for more than $30 billion in sales during 1999. Yaro said that number will continue to grow as people become more comfortable using the Internet to make purchases. But, he said, Internet companies have to make it simple for people in order to make them feel comfortable shopping online. ''This tour was intended to introduce people to InstaBuy,'' said Sandy Trupp, managing director, Planned Television Arts, Washington, D.C., which scheduled the tour. ''Radio producers know that people are extremely interested in developments on the Internet, and they are anxious to get that information out to their listeners.'' Among the stations and networks taking part in the tour were KFWB-AM, Los Angeles; KSKY-AM, Dallas; WTOP-AM, Washington, D.C.; WTAM-AM, Cleveland; KJCF-AM, St. Louis; WBHF-AM, Atlanta; Business News Network and the USA Radio Network. CyberCash is the world's leading provider of secure electronic commerce payment technologies and services spanning the retail point of sale through the Internet. CyberCash, theCyberCash logo and InstaBuy are trademarks, service marks, registered trademarks or registered service marks of CyberCash, Inc. cybercash.com Contact: CyberCash, Inc., Reston Tom Calcagni Director, Corporate Communications 703/715-7837 tcalcagni@cybercash.com or Ruder-Finn, New York Adam Sohn 212/593-6481 sohna@ruderfinn.com