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To: Sarmad Y. Hermiz who wrote (52965)	4/27/1999 11:20:00 AM
From: Lizzie Tudor	Read Replies (2) \| Respond to of 164684

I didn't day ad effectiveness has reached saturation... well I don't believe that anyway. What I meant was that the doubleclick network which houses a huge amt of ads/sites, has inventory. I think that is a short term phenomenon myself. For one thing, a 2" square flashing banner ad is certainly not what anyone envisions ads to be in the near future. And besides, who cares if anybody actually "clicks" on these things or not. I don't click on the tv (or do anything proactive) when the minivan ads come on when I'm watching 60 minutes - I would never, never drive or buy a minivan. Nonetheless I saw the ad on tv and thats all that needs to happen. I don't see why the web is any different. I went to an art show recently and now I'm getting served all these art ads. One of them is art.com, another is the SFMOMA museum shop. I've never clicked on those ads but I've seen them and now I know what art.com is and that means it was effective. The advertising space is where all the bears go in an attempt to find something that is not working about the web, and of course they apply all the no-vision logic to the situation. Ha!