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To: If only I'd held who wrote (71544)	4/27/1999 11:39:00 AM
From: Michaelste	Read Replies (1) \| Respond to of 119973

DCLK story Briefing.com DOUBLECLICK INC. (DCLK) 152 1/2 -19 1/8. It is not too often that we get to write about a highly followed Internet stock that trades down after reporting quarterly results. However, when given the opportunity, might as well write about it. Given that the stock had risen more than 16.5% yesterday in anticipation of the company's Q1 results, you could say that investors are taking profits, which is more than what DoubleClick can say for itself. According to this provider of comprehensive Internet advertising solutions, it lost $0.13 a share, in line with Wall Street expectations, and narrower than year-ago loss of $0.21 a share. Revenues for the period surged 139% to $31.1 million from the year earlier, and the company recognized $22.1 million in actual revenue in the period. With advertising and marketing deals being the major source of how Internet companies go about enhancing value and increasing name recognition, you could say that DCLK is in the middle of one of the primary revenue centers when dealing with the Internet. Hence, today's price pull-back is merely just a small blip on the chart as the stock is up more than 590% since the beginning of the year even after today's price retreat. And all this for a company that is not profitable and not expected to be in the black for some time, if ever. Then again, when will this madness stop? Someday of course, when earnings start to matter more and when revenue growth rates are not longer measured in triple digits. However, with the boom of the Internet still very much in phase one, it seems that Internet companies can continue to masquerade questionable operating numbers with explosive sales multiples as long as investors are willing to pay up dearly for an expanding stream of sales. Certainly, it would be nice to see earnings matter as much in the near future, but given the valuations that are placed on many of these issues, it will be some time before earnings are at all linked to a stock's valuation. In the meantime, enjoy the ride.