To: Pluvia who wrote (26939 ) 4/27/1999 2:01:00 PM From: Cameron Read Replies (1) | Respond to of 37507
*** STRONG SELL/SHORT SELL REC - NOT!!! ***** Oh brother... here we go again. If you are a retail operation, that is how you account for revenue. You sell a camcorder for $100 that had a wholesale cost of $90.00. Your report revenue of $100, cost of goods as $90 and gross profit of $10.00 resulting in a gross profit margin of 10%. This is the way it is supposed to be done. This is the way every retailer in North America handles their reporting. You indicate that the company has significant ongoing losses. They only went on line last spring. Give me a break!!! Can you spell S-T-A-R-T U-P???? You indicate that bid.com's gross margin is only 3%. If you look at the year end results, in fact it was 3.6%. For the majority of 1998 they sold computer equipment which does have a relatively low gross margin. Over the course of the year however they expanded the number of categories they carry significantly and if you review the Q4 results you will note that in only 3 quarters of operation they had increased their gross profit to 7%. As they continue to add higher margin categories (such as hockey trading cards) they will continue to experience GP improvements. Again, I would recommend that anyone wishing to go to the trouble do a line by line comparison to uBid. The operation of the two firms is relatively comparable and as such they account for revenue, cost of goods, etc. in a similar manner. As you will see, uBid is probably about 5 months ahead of bid.com in terms of timing but there is not doubt that bid.com is rapidly catching up - dutch auction, business to business model, international scope, etc. The company is publicly on record for a 1999 revenue target of $50million... over 100% revenue growth vs. 1998. Furthermore, if you compare the %GP, you will note that bid.com is now very close to uBid (8%) and with the new categories will likely surpass them in this area as well. In terms of working capital, the firm is a cash based business. Cash based businesses are almost licenses to print money. Working capital will increase in direct proportion to revenue. This should not be an area of concern at all. The size of the float is only relevant in the context of the future growth potential. Earnings potential per share is actually a relevant figure and there are many publications which highlight the potential size of internet retail revenue/earnings. bid.com does have a larger float than uBid... but if you believe their long term potential is greater than uBids this offsets the larger float. This is a call you will have to make on your own. You should note that bizrate.com currently rates the uBid and bid.com sites at parity prior to the implementation of the dutch auction, streaming video and audio and major category expansion, which would indicate greater upside. Enough said... everyone should do their own DD.