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Pastimes : Business Wire Falls for April Fools Prank, Sues FBNers -- Ignore unavailable to you. Want to Upgrade?

To: Anaxagoras who wrote (73)	4/27/1999 5:18:00 PM
From: Jeffrey S. Mitchell	Respond to of 3795

(Sorry, doubled posted. See subsequent post.) - Jeff

To: Anaxagoras who wrote (73)	4/27/1999 5:18:00 PM
From: Jeffrey S. Mitchell	Read Replies (1) \| Respond to of 3795

Exactly. The PAIR debacle is precisely the type of incident we strive to prevent. See #reply-8754056. Note the date and time. Note that we issued this warning way before the news wires confirmed it was fictitious. - Jeff

To: Anaxagoras who wrote (73)	4/27/1999 5:18:00 PM
From: Hoatzin	Read Replies (2) \| Respond to of 3795

Story on Wired News: wired.com

To: Anaxagoras who wrote (73)	4/27/1999 5:20:00 PM
From: Blue On Black	Read Replies (2) \| Respond to of 3795

I found that somewhat curious, too. Hurt their reputation? The reputation is - pay us and we'll put it on the wire. The 'Gang of Three' paid them and BW put it on the wire....... Nooooo Problem. They will probably double revenues as every hare-brained ijit in the country starts sending them BS...er....I mean...PR. lee

To: Anaxagoras who wrote (73)	4/27/1999 7:58:00 PM
From: Janice Shell	Read Replies (2) \| Respond to of 3795

and caused significant damage to Business Wire's reputation... I do believe they'll have to prove that. The "irreparable harm" concept is important in these kinds of cases, as we've learned with AZNT. How will they prove it, do we suppose? I should think the only "damage" they're really capable of suffering is cancelled accounts. Did any clients cancel immediately following April first? Did they cite the Webnode spoof PR as the cause? I really really doubt that.