To: Jenna who wrote (36799 ) 4/27/1999 6:52:00 PM From: john shoemaker Respond to of 120523
RMI.NET (RMII) news: Tuesday April 27, 3:57 pm Eastern Time Company Press Release RMI.NET Broadens Internet Access With New Domain Name Registration System System Creates a Noncategorized Domain Name Registration Service BALTIMORE--(BUSINESS WIRE)--April 27, 1999--RMI.NET Inc. (Nasdaq:RMII - news), a national e-business and convergent communications company, Tuesday announced the launch of Simplified Domains, a new Internet noncategorized domain-name registration service. With RMI.NET's patent-pending new system, a company can use its trademarked company name as its domain name, without adding a ''www.'', a ''.com'' or any of the current top-level extensions. The Simplified Domains system takes a word or phrase (spaces removed) and places a period (or ''dot'') three characters from the word ending to create a Web-site domain name (simplifieddoma.ins). ''Our Simplified Domains service eliminates the need for superfluous letters, extensions, prefixes and numbers for Web addresses,'' said Douglas H. Hanson, chairman and chief executive officer for RMI.NET. ''This simple concept eliminates a wealth of inefficient or limiting characteristics of the current system, and provides exponentially a greater number of domain-name opportunities that will be easier to locate and better protected due to our trademark database cross-checking system.'' Currently, many large corporations do not own their names as domain names on the Internet. For example, John Deere does not own its name johndeere.com. Using Simplified Domains, it could own ''johnde.ere''. Holiday Inn does not own holidayinn.com, but could register ''holiday.inn'' with RMI.NET's service. Companies with three-letter names would be able to use their company name as the extension: news.cnn, sports.nbc, squawk.box, or sales.ibm Simplified Domains Revolutionizes the System To truly simplify the domain-name format and maximize availability of names, Simplified Domains: -- Eliminates the "www." prefix that today's Internet users are used to seeing before every Web address. Technically, this is not required to "serve" a Web page. It remains only as a matter of convention. -- Allows 45,000 possible different combinations for top-level domains, rather than restricting customers to the current three extensions: .com, .org and .net, thus exponentially increasing the number of available names. -- Maintains a copy of the U.S. Patents and Trademarks Office database, against which all requests for domain-name registrations are queried to avoid any apparent or obvious name conflicts. If a conflict is found, the name will be retained for an undetermined period of time by Simplified Domains for use by the trademark holder. ''More of our customers were facing the same dilemma in the confines of the current top-level extensions. The domain name they wanted was already taken, so they were forced to abbreviate or create an acronym for their domain names,'' said Dave Lalande, originator of the Simplified Domains concept. ''Simplified Domains is a logical solution that will overcome many of the limitations of the current system.'' Development of Simplified Domains Over the past 12 months, Lalande and his technology-development team at RMI.NET developed Simplified Domains based on the Dynamic Word Domain Name System (DWDNS). DWDNS is an extension of the Domain Naming System (DNS) currently in use and follows the same proven and trusted technical structure. Following the current hierarchy for locating a Web site on a DNS server, Simplified Domains adds to the list of possible root servers where domains can be located. ''We will be working very closely with all the industry's service providers to accelerate acceptance of this system,'' said Lalande. The Simplified Domains service will be available at simplifieddoma.ins, simplifieddomains.rmi or www.simplifieddomains.com for a fee of $75 per year, with a two-year commitment. RMI.NET customers will be offered the service free for six months. Wonder what type of reaction the street will have on this? Shoe