To: David Michaud who wrote (13 ) 4/29/1999 5:19:00 AM From: LABMAN Respond to of 829
E commerce Pow Wow Canadian Business + News World Business Investing + Hot Stock + Personal Finance + Investing Briefs + Markets + Money Rates + Dividends + Meetings Opinion + The Editor + Columnists + Letters to the Editor Stock Quotes Canada U.S. Your Portfolio CP Business CP Commerce Nominations close May 28 FP Projects + Financial Post Awards + Top 50 Companies + CEO of the Year Search Help Sort by: Date Rank TSE +37.78 7101.07 MSE +9.45 3840.69 Nasdaq -52.04 2550.37 ASE +4.39 2227.93 Dow +13.74 10845.45 VSE +3.34 439.85 Wednesday, April 28, 1999 True believers gather at e-commerce powwow Microsoft's there too Jill Vardy Financial Post NEW YORK - "Just tell me how I can make money with it," the conference Web site says, and the 10,000 people attending the Internet and Electronic Commerce show here found a smorgasbord of companies desperate to show them how to do just that. Because of electronic commerce, business will change more in the next five years than it has in the past six decades, Raymond Lane, Oracle Corp.'s president and chief operating officer, told people at this conference and trade show yesterday. Mr. Lane's speech, punctuated by the bleeps of cellular phones in the audience, painted a picture of companies completely overhauling the way they sell products, order supplies, and manage employees. He warned that companies slow to embrace e-commerce stand to lose to newcomers who do all their business this way. "There will be an Amazon.com in every industry . . . no matter if you sell pencils or aerospace engines," he said, referring to the company that transformed the bookstore business in North America and earned its shareholders a ludicrous return. In this venue, Mr. Lane is preaching to the converted -- companies anxious to do business via the Internet or extranets, and more than 275 exhibitors ranging from small startups to giants like Microsoft Corp. The latter is a recent convert to the e-commerce world view and is scrambling to secure a top ranking by using corporate partners to offer everything a business would need to set up shop on the Web. On the bustling floor of the trade show, exhibitors vie with one another to haul in people to watch product demonstrations. This is a place where phrases such as "these are solutions that are granular on a business level" roll off exhibitors' tongues without causing a flicker of confusion. Attendees wandering the cavernous exhibition hall lug bags of free merchandise: CD-ROMs, T-shirts, pens, rubber balls, bags, tiny wipers for dusting computer screens - anything that can carry a corporate logo. Using the Internet can cut costs by orders of magnitude, Mr. Lane said, give a business more market intelligence than its competitors, and provide an essential link to increasingly fickle customers. As of June 7, for example, Oracle will have all its salespeople connected to a Web-based sales forecasting system that will instantly log each sale, each order, and every change made to the company's sales projections. For its part, Microsoft yesterday announced an e-commerce alliance of 200 partners whose software, hardware, or services will help Microsoft's customers easily grow their businesses on the Web. Microsoft said its alliance will make it easier for companies to find, buy and set up an e-commerce Web site. "It's a question of working with partners in enabling our customers to get the best-of-breed solutions," said Satya Nadella, general manager of commerce platforms for Microsoft. The company expects to have 500 corporate partners in the alliance a year from now. Web sites operated by Microsoft will help link customers with partner companies. An alliance Web page will allow those partners to work together, and Microsoft will host partner meetings and developer laboratories to help create new e-commerce software. One of those partners, Ottawa-based JetForm Corp., said having Microsoft's clout behind it will help the growth of JetForm's new Internet-based business. "It's extremely important to a vendor like JetForm to have Microsoft marketing this business. The basic infrastructure that it has created is the platform on which our products run," said Andrew Jackson, JetForm's vice-president of marketing. Yesterday's announcement was the second major e-commerce move in two months for Microsoft. On March 4, the company announced its BizTalk e-commerce strategy, which it said will help get one million businesses online. Analysts and industry experts had criticized the company for failing to jump quickly enough on the e-commerce bandwagon. Copyright © Southam Inc. All rights reserved. Optimized for browser versions 3.0 and higher. lm