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To: Carol M. Morse who wrote (7970)	4/28/1999 12:19:00 AM
From: flickerful	Respond to of 17679

Rupert Murdoch's News Corp. forms new company to invest in Internet and interactive TV SYDNEY (April 27, 1999 11:30 p.m. EDT nandotimes.com) - Rupert Murdoch's News Corp. moved Wednesday to expand its presence in the emerging digital industry, forming a new company to invest in the Internet and interactive television. The company, e-partners, will have a $300 million U.S. capital base and essentially function as an investment vehicle for the global media giant. "We see enormous opportunity for playing an even greater role in the new media industry, and with e-partners we think we have created a unique entrepreneurial investment structure best able to exploit these opportunities," Murdoch said in a statement. The News Corp. chairman said the new company would act independently from News America Digital Publishing, his primary Internet operating division. e-partners will have offices in London and Silicon Valley, California, and be headed by Mark Booth, the chief executive of BSkyB, News Corp's British pay-tv company, who oversaw Sky's recent successful launch of digital television. Booth's replacement has not been announced. News Corp's investment in e-partners further bolsters its position in the what is being called the new media industry. The company already holds a large stake in TV Guide Inc., a leading interactive television guide and magazine, a presence on the Internet through its Fox web sites and is positioned in the emerging broadband industries. Booth, former chief executive of MTV Europe, said he was relishing the challenge. "I am emboldened by the possibilities being created by the technological revolution, particularly for the consumer, and look forward to helping create and realise those possibilities for a new generation of entrepreneurs and media groups," he said. mp/jkb AFP Copyright © 1999 Nando Media Copyright © 1999 Agence France-Press