Open Market Announces ShopSite 4
PR Newswire - April 28, 1999 10:59
New Functionality Makes it Even Easier For Merchants to Set Up Shop on the Internet
BURLINGTON, Mass., April 28 /PRNewswire/ -- Open Market, Inc. (Nasdaq: OMKT), a leading
provider of Internet commerce and information publishing software, today announced ShopSite(TM)4,
the next-generation of Open Market's industry-leading ShopSite product line. New features in ShopSite
4 include a completely revamped user interface, new merchandising capabilities, and a new Store Setup
Wizard, making it even easier for small- to medium-sized merchants to take advantage of Open
Market's Internet commerce applications.
Key features new in ShopSite 4 include:
-- Store Setup Wizard -- all ShopSite service levels now include an
enhanced wizard which makes creating a catalog and configuring a store
easier than ever;
-- New User Interface -- makes the process of maintaining a ShopSite store
more intuitive, and includes advanced and basic editing options;
-- Page Layout Themes -- professionally designed themes that allow novice
users to create a well-designed store;
-- Database Management -- allows merchants to backup and restore vital
data without contacting a host provider;
-- New Merchandising Options -- includes features such as an "On Sale"
module;
-- Dual Currency Support -- allows merchants to present prices in two
currencies, such as the British Pound and the Euro.
ShopSite 4 is now available through over 100 of Open Market's ShopSite resellers worldwide, ranging
in size from national telecommunication companies to local Internet Service Providers.
"We have seen tremendous interest from Commerce Service Providers (CSPs) and Internet Service
Providers (ISPs) of all sizes to offer our ShopSite product line," said Jeff Bussgang, vice president of
marketing, Open Market, Inc. "We attribute this interest to the strength of our products and our
partnerships. With ShopSite, smaller CSPs can partner with Transact(TM) CSPs, such as Lycos or
Cable & Wireless to offer solid commerce solutions."
What Commerce Service Providers Are Saying About ShopSite 4
"Open Market's ShopSite solution is hands down the most intuitive and powerful store management
software on the market," said Greg Heil, commerce product manager, Hiway Technologies, Inc. "As
one of the first e-commerce software vendors to address the small business market, Open Market has
had the advantage of years of small merchant feedback and plenty of real success stories."
"HostPro is proud to be a certified ShopSite CSP partner," said Marc Afsharieh, vice president,
marketing, HostPro. "After reviewing an extensive array of e-commerce products, HostPro made the
commitment to implement Open Market's ShopSite suite, and offer these services to our clientele. We
could not be more pleased with the results. ShopSite's database integration, web- based administration
tools, and customizable catalog creation has launched the successful e-commerce ventures of many of
our clients. We feel that Open Market's vision will continue to help HostPro offer innovative and reliable
e-commerce solutions to our clientele."
"As a rapidly growing ISP, we needed a low-cost, easy-to-use e-commerce solution that has the ability
to grow with a company's needs," said John Butler, director of sales and marketing at West Coast
Internet. "After reviewing and testing many products, it became clear that Open Market was the
company we wanted to be aligned with as a partner. We like their support and their software. We have
identified the value within the ShopSite program and it makes our job selling solutions so much easier."
Pricing and Availability:
ShopSite 4 is now available on most popular Unix platforms through ShopSite CSPs worldwide. To
find a ShopSite CSP, please visit www.openmarket.com. Pricing for merchants is dependant on CSP
bundles and options, and begins at less than $100 per month. ShopSite Partner Packages begin at
$5,000.
More about Open Market
Founded in 1994, Open Market, Inc. (Nasdaq: OMKT) is the market-share leader in Internet
commerce software with over 20,000 merchant licenses sold worldwide. Open Market's
high-performance application software products and professional services allow its customers to engage
in business-to-consumer and business-to-business Internet commerce, information commerce, and
commercial publishing. Among Open Market's distinguished roster of global customers are many of the
most popular domains on the Web, including Lycos.com, AOL.com, Time Warner, major industrials
such as Ingram Micro, Milacron, and Acer, more than 700 publishers using Folio Products, including
the top 10 commercial publishers, and 10 of the world's top 13 national telephone companies. The
company, headquartered in Burlington, Massachusetts, with offices in Japan, Canada, the UK, France,
Germany, The Netherlands, Italy, and Australia can be reached by calling 1.888.OPEN.MKT or by
visiting openmarket.com.
This news release contains forward-looking statements that involve a number of risks and uncertainties.
Among the important factors that could cause actual results to differ materially from those indicated by
such forward-looking statements are the company's limited operating history, delays in product
development, development of the Internet market, changes in product pricing policies, competitive
pressures, and the risk factors detailed from time to time in the company's periodic reports and
registration statements filed with the Securities and Exchange Commission.
Open Market, Transact, Shopsite, and We ARE Internet Commerce are trademarks or registered
trademarks of Open Market, Inc. in the United States and other countries.
SOURCE Open Market, Inc.
/CONTACT: Katie O'Loughlin, 781-359-7366, oloughlin@openmarket.com, or
Investor: Annmarie Russell, 781-359-7589, russell@openmarket.com, both of Open
Market/
/Company News On-Call: prnewswire.com or fax,
800-758-5804, ext. 112653/
/Web site: openmarket.com
(OMKT)
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