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To: Howard C. who wrote (42744)	4/28/1999 5:25:00 PM
From: Zack Lyon	Read Replies (1) \| Respond to of 50264

I doesn't look like anything yet. It is a new patented method of displaying time. Like analog (hands on a clock pointing to numbers) and digital (lighted LEDs or LCDs displaying actual numbers). LunaChron - (indicators that display time as you would speak the numbers, just add the indicators up and you have the time). It is just another way of telling time that is completely interesting and completely novell. See the images - then you will understand. What are watches anyway. This adds much more to the quality of telling time. It adds artistic flare and simplicity for children. And simplicity for blind people. Swatches just sold based on their novelty. How many did they sell? Many many I am sure. What did they do differently than ROLEX? Nothing except they were cheaper and targeted a younger cost concious generation. Anyway, you can go on and on about the application of the concept as it relates to a clock or watch design.