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Non-Tech : E*Trade (NYSE:ET) -- Ignore unavailable to you. Want to Upgrade?

To: Nandu who wrote (6291)	4/29/1999 7:40:00 AM
From: ecommerceman	Read Replies (1) \| Respond to of 13953

More from Motley Fool: "Though the earnings and price-to-sales multiples on these [on-line broker] stocks look out-of-sight, there's good reason. The online brokers appear to be the perfect Internet businesses. They've got a highly addictive repeat-purchase business that's already nicely profitable if you discount the discretionary ad spending. While marketing costs will remain high for a while as the hot competition gets even hotter, one could argue that even E*Trade is under-spending in its efforts to gain market share since the long-term value of each customer is much higher than the acquisition costs. And that value is increasing."