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Biotech / Medical : Duramed (DRMD) Synthetic Estrogen Product -- Ignore unavailable to you. Want to Upgrade?

To: OpusX who wrote (1153)	4/29/1999 1:18:00 PM
From: Doug Bean	Read Replies (1) \| Respond to of 1837

Thure,,, see thats all I was trying to do,, stir up some posts :-)) it worked too. CRDoug

To: OpusX who wrote (1153)	4/29/1999 9:40:00 PM
From: Richaaard	Read Replies (1) \| Respond to of 1837

I think the most effective advertising may be in taking it to the users via magazine full page ads. This appears to be the trend in the last few years with many other drugs. I think they need to educate women as they promote, and let's not forget that doctors read. Most doctors have little patience with salesmen, and they usually know ahead of time which sales people are worthy of their time. If they get hit with a few ads and articles prior to Cardinal showing up at their door, the sale may have already been made.