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To: rupert1 who wrote (60078)4/29/1999 1:41:00 PM
From: Andreas  Respond to of 97611
 
Another Step in the Right Direction!!

I'm not so naive as to believe that any single post on this thread will influence management. However, it is nice to fantasize once in a while that what is written here is at least read by Rosen et. al. In one of my earlier posts I sounded off about lower market share, lost business (ie. losing eds account) and eroding margins through price reductions instituted in a vain stop-gap attempt to recover lost sales. Since that post facts have come out (market share figures, ibm profits, gtw profits, etc.) which virtually confirm my gut feel.

I believe and am almost certain that "Sales and Marketing" had dropped the fall in the last 6 months and EP naively thought he could put a band-aid on the mistakes of "Sales and Marketing" by lowering prices (which killed profit margins). Therefore, to see the forced retirement of head of "Sales and Marketing" is good news indeed!!

Now the tough part. Lets get each and every sales and marketing direct report and one level (possibly two levels) down into a conference room with the office of the ceo and have Rosen canvass them in detail as to what "Sales and Marketing" (hereinafter "S&M") did that, in their view was wrong or at least should have been handled differently. Get specific answers as to what changed internally with S&M, what changed externally (ie. what is marketing thrust of competition vis-a-vis business customers), what was neglected, how cpq s&M failed to address competing threats, etc. Also, delegate to the appropriate persons in S&M the responsibility of contacting major business customers - informing customers of departure of S&M head and conveying to customer in no uncertain terms that cpq s&M thrust (come on get your head out of the gutter, I didn't mean that kind of S&M thrust)will change and in a way to benefit cpq customers.



To: rupert1 who wrote (60078)4/29/1999 1:52:00 PM
From: John Koligman  Respond to of 97611
 
Probably good news when viewed as a continuing 'house cleaning'. Seems like Rosen and company are moving quickly on the personnel front. More business and fat commissions for Heidrick and Struggles I guess...

John

PS - Andreas makes some good points in regard to customer contact. Gerstner of IBM got lots of good press when he started, because he spent a good bit of time talking to many IBM employees (we were encouraged to email him directly if desired) and hit the road to spend time with many customers. This was when IBM was widely perceived as 'arrogant' and not responsive to their customer base...



To: rupert1 who wrote (60078)4/29/1999 1:53:00 PM
From: rudedog  Respond to of 97611
 
Victor -
There have been rumors for a while that Mike Heil would go also. The WW sales and marketing job has been a suicide post since it was created - first, because EP had such a chokehold on the sales strategy that the post was nearly powerless, and second, because the regional heads, in particular Barth, had the rest of the power. We saw three executives in as many years who were shot out of the saddle. The big question after 1Q99 was whether the product groups or sales were primarily at fault for the profit shortfall, and it looks like the evidence pointed to the sales group. IMO Rosen is smart to go back to having the regions report directly - it cuts out another layer of management and three reports instead of 1 is manageable.




To: rupert1 who wrote (60078)4/29/1999 2:07:00 PM
From: Whys1  Read Replies (2) | Respond to of 97611
 
Since Heil has already taken another job it doesn't seem that this was an action initiated by Rosen. Maybe good news never the less. The more "new blood" the better.

Meanwhile, there have been 11,000 shares at the bid, and 1000 shares at the ask for over an hour now with little to no change in the price.
Good or bad? Unusually high bid size for such a long time.

Whys1