To: rupert1 who wrote (60078 ) 4/29/1999 1:41:00 PM From: Andreas Respond to of 97611
Another Step in the Right Direction!! I'm not so naive as to believe that any single post on this thread will influence management. However, it is nice to fantasize once in a while that what is written here is at least read by Rosen et. al. In one of my earlier posts I sounded off about lower market share, lost business (ie. losing eds account) and eroding margins through price reductions instituted in a vain stop-gap attempt to recover lost sales. Since that post facts have come out (market share figures, ibm profits, gtw profits, etc.) which virtually confirm my gut feel. I believe and am almost certain that "Sales and Marketing" had dropped the fall in the last 6 months and EP naively thought he could put a band-aid on the mistakes of "Sales and Marketing" by lowering prices (which killed profit margins). Therefore, to see the forced retirement of head of "Sales and Marketing" is good news indeed!! Now the tough part. Lets get each and every sales and marketing direct report and one level (possibly two levels) down into a conference room with the office of the ceo and have Rosen canvass them in detail as to what "Sales and Marketing" (hereinafter "S&M") did that, in their view was wrong or at least should have been handled differently. Get specific answers as to what changed internally with S&M, what changed externally (ie. what is marketing thrust of competition vis-a-vis business customers), what was neglected, how cpq s&M failed to address competing threats, etc. Also, delegate to the appropriate persons in S&M the responsibility of contacting major business customers - informing customers of departure of S&M head and conveying to customer in no uncertain terms that cpq s&M thrust (come on get your head out of the gutter, I didn't mean that kind of S&M thrust)will change and in a way to benefit cpq customers.