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To: Lizzie Tudor who wrote (53987)4/29/1999 1:55:00 PM
From: Bill Harmond  Respond to of 164684
 
Different businesses. Covad is DSL.



To: Lizzie Tudor who wrote (53987)4/29/1999 1:56:00 PM
From: Glenn D. Rudolph  Respond to of 164684
 
Dell Web site targets Latin America
By Patricia Zengerle
MIAMI, April 28 (Reuters) - Dell Computer Corp. <DELL.O>,
which already makes 25 percent of its sales on line, said
Wednesday it expects to boost business in Latin America with
what it called the first online computer company "store"
targeting the region.
The site, www.dell.com/la, is in Spanish, with prices given
in U.S. dollars. Users use pull-down menus to choose products
and design their systems. Customers can pay for their purchases
using credit cards and use the site to track the progress of
their orders.
"The Internet is growing rapidly in Latin America," Roberto
Martinez, director of Dell's Home and Small Business Division
for Latin America, said in an interview before the company
announced its new site.
"We have very high expectations for the store," he said.
Industry analysts estimate that 20 percent of personal
computers in Latin America are connected to the Internet, well
below the worldwide level of 48 percent, Martinez said. But the
Internet growth rate in the region is expected to outpace that
of every other continent in the coming years.
In 1998, there were 5.73 million Internet users in Latin
America, a number that is supposed to jump to 8.54 million by
the end of 1999, according to International Data Corp. figures
cited by Dell.
Martinez said Dell ran a pilot version of its new site from
January until early April and, without advertising or
marketing, sold $1.5 million in systems.
"We think that proves that people (in Latin America) are as
willing to buy systems on the Internet as they are in the U.S.
and Europe," he said. "On a worldwide basis, today we are
selling about $14 million a day through our online stores."
Martinez would not say how much of Dell's business comes
from Latin America, citing company policy. "It's a very
important market for us and growing very rapidly," he said.
Dell already operates 44 "online store" Web sites in 21
languages for 44 countries.
"As far as we know, and we've checked, we are the first to
have a pan-regional store in Spanish," he said.
Martinez also said Dell intends to open a Portuguese-
language online store for Brazil's market by the end of this
year.
Dell has said it wants to do 50 percent of its business
globally online by the end of 2000.