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To: Lizzie Tudor who wrote (37399)	4/29/1999 7:58:00 PM
From: Bonnie Bear	Read Replies (1) \| Respond to of 86076

click rates are a joke. And anybody who pays a fortune for advertising is wasting a lot of money, there are lots of easy ways to target your market for free or cheap. Now GE and MSFT want to make money on TV advertising revenue...so they create money-losing bogus companies that will go into deep losses while they run huge advertising campaigns..the bogus companies will be merged or bought and the ad losses will be written off as merger expenses, while the parent books the ad revenues as profits. That's a different animal. You better go digging into this subject a lot deeper, my dear. Advertising is a smelly dog with fleas.