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Technology Stocks : Creative Labs (CREAF) -- Ignore unavailable to you. Want to Upgrade?

To: stockroach who wrote (13756)	4/30/1999 12:25:00 PM
From: Gopher Broke	Read Replies (1) \| Respond to of 13925

Available For Dell Dimension Customers Creative's Highly-Acclaimed Sound Blaster Live! Value to Enhance The Audio Experience on Dimension Desktop Series MILPITAS, Calif., April 29 /PRNewswire/ -- Creative Technology Ltd. (Nasdaq: CREAF) the renowned innovator of market-leading multimedia solutions for personal entertainment, today announced that Dell Computer Corporation, a leading direct vendor of personal computer systems is offering Creative's highly acclaimed Sound Blaster(R) Live! Value audio processor as an option on the company's Dimension desktop systems. Based on the same award-winning architecture used in Sound Blaster Live!, Sound Blaster Live! Value enhances all existing audio content for a completely new way to experience audio in music, entertainment and games. In addition, Sound Blaster Live! Value offers customers high-quality, digital audio processing and connectivity for a superior audio experience. Sound Blaster Live! Value is designed to bring "Hollywood-quality" audio and effects -- qualities found in the surround-sound digital theater experience -- plus the interactivity of PC entertainment to the desktop. Sound Blaster Live! Value has garnered such prestigious awards as "Sound Card of the Year" from CNET Gamecenter. In March, Creative's Sound Blaster Live! technology was inducted into the "Hall of Fame" at the Frontline Awards held by Game Developer Magazine during the 1999 Game Developers Conference. In addition, this technology was recently awarded "MVP" standing by PC Computing. Creative's Environmental Audio goes beyond 3D positional audio, adding reverb, echo, and other effects consistent with the room acoustics, position of the user, source of the sound, and many other cues. Top title developers are supporting Environmental Audio through Creative's widely adopted open API -- Environmental Audio Extensions (EAX(TM)). For a complete list of titles that support Environmental Audio please visit our Web site at: soundblaster.com. "We have worked hard to provide consumers with an audio standard unsurpassed by any other," said John Troutman, vice president of the OEM Business Division at Creative. "Evident by its overwhelming success, Sound Blaster Live! and Live Value! with Environmental Audio, have been well- received in the industry. Broad support from top title developers and top PC vendors like Dell, further solidifies Creative's leading position in the PC audio industry." Features of Sound Blaster Live! Value -- Hollywood Quality Audio Re-creation: Excellent audio fidelity surpassing the quality of most home theater systems. -- Powerful EMU10K1 Audio Processing Engine: Superb signal processing at 32-bit, 192 dB, 48KHz using 8-point interpolation. This smoothes the sound waveform, instantly improving any audio source including existing content, Internet audio, CD audio and WAV files. -- Environmental Audio Technology: Enhances all existing content and audio sources in real-time including CD audio, WAV, MIDI, VCD, DVD, Internet audio, line-input and microphone. -- Multiple Speaker Output: Built-in support for surround sound with two or four analog speakers. -- 512-Voice Music Synthesis: Available standard with 512-voice capability. Professional quality sample banks are included in 2 MB, 4 MB and 8 MB configurations for music reproduction. Up to 32 MB of memory for amazing SoundFont(R) fidelity can be used to provide fantastic quality music synthesis with upgrade options to add more SoundFont banks. -- Sound Blaster PCI Standard: Near-perfect Sound Blaster legacy support in a single PCI card -- no need to keep a separate ISA card. Not available on any competitive audio products, the patented Sound Blaster PCI Standard includes support for previously written MS-DOS(R) and Windows(R) titles. -- Broadest Software Support: The open-standard Environmental Audio API assures the broadest software support including games and applications written for Microsoft DirectSound(R), DirectSound3D(R) and derivative technologies. -- Dedicated Sound Blaster Live! Web site: A continuously updated web site providing the latest product news, exciting new environments, feature enhancements, software drivers, SoundFont samples, FAQ, newsgroups and much more can be found at: sblive.com. About Creative's OEM Business Division Creative's OEM Business Division is dedicated to providing customized service and support for OEMs. The OEM Business Division is focused on designing solutions that target the PC, portable and imbedded solutions markets. Creative recognizes that OEMs increasingly rely on brand name solutions in order to differentiate in today's highly competitive PC market. Creative is able to offer OEMs its strong brand name and industry standard solutions that have come to be associated with the high-quality and reliability that consumers demand. Creative's OEM Business Division utilizes resources and advanced technology in audio, speakers, graphics and PC-DVD from its wholly-owned subsidiaries -- Emu Systems, Ensoniq Corp., EcTiva and Silicon Engineering, Inc. -- to produce a broad range of cost-effective solutions that provide OEMs with a competitive advantage