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To: Daniel Chisholm who wrote (7005)4/30/1999 10:26:00 AM
From: Mike 2.0  Respond to of 78751
 
FWIW, I'd be interested to know how cost structure of a vineyard compares with say an orange grove or a banana field or cranberry bog. Of all these examples I've thrown out off top of my head, vineyards seem to carry MUCH more risk! Consider: oranges will taste better from harvest to harvest depending on weather etc. But natural flavors are added in orange juice mfg. process (concentrated flavors extracted from orange peel...(Int'l Flavors & Fragrances is public leader there) to ensure relatively standard final product all the time. With wine, if you have a less than perfect grape harvest I doubt there is any similar means to improve the taste/quality of the grapes.

I know of a guy who had cashed out of successful investments and bought a vineyard. Sounded like a trophy business to me, not one designed to be a money machine by any means. I think there are many other fruit growing & processing stocks out there attractively priced with better cost structure and less business risk.