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Technology Stocks : ATI Technologies in 1997 (T.ATY) -- Ignore unavailable to you. Want to Upgrade?

To: Carnac who wrote (3287)	4/30/1999 5:00:00 PM
From: NTT	Read Replies (1) \| Respond to of 5927

>>>It's a sad ending to a once potentially great company.<<< Not a sad ending at all. Chromatics was a small company with a product that was good but much too expensive and a manufacturing/distribution method which just wasn't working out in the real world. ATI took this, added economies of scale, unlimited (to them) resources, and a solid business plan. They got rid of the projects that were not making any money and concentrated on the cores that had good future potential. >>>I suppose the real question (like I care) should be: what media and CPU peformance does the low end PC need and will either the Murky or Whitless meet it ? Is system-on-a-chip even the right approach ?<<< For the low end, yes of course it's the right approach. Just look at the silicon convergence happening throughout the industry. It's a proven method for cost reduction. It's not for everyone, but there's no question that it will be a large potential market. And if ATY ignores that market, they will lose a lot of money they could have otherwise had. The ROI on chromatics will be phenomenally high if you believe any of the large research houses. If you don't think SOC can work, why don't you look in your own backyard at CCube's DVExplore. Surely you know how the core is broken up within there? >>>Interesting that the byte multiplex instruction you so adore, perhaps the single most powerful instruction along with MAC, was in other processors before Mpact and AltiVec.<<< I never said they were the first ones to implement it. But it is something that they have over KNI. They have alot of things in their engine over KNI, but we both agree on that point. Way back in 90 or so there was a group down in Austrailia which demonstrated hardware with a more powerful variation for a video editing solution for the Amiga. So yes, I do know that they're not the first -- not sure why you are even bringing that up?