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Technology Stocks : MSGI Marketing Services Group Inc. -- Ignore unavailable to you. Want to Upgrade?


To: JPhilipS who wrote (653)4/30/1999 9:00:00 PM
From: JPhilipS  Read Replies (1) | Respond to of 3418
 
24/7 got minor coverage & a nice pop. Anyone heard more about coverage for MSGI?

FBR INITIATES COVERAGE ON 24/7 MEDIA

Analyst Publishes Report on Internet Advertising and Direct Marketing Firm

with a 'Buy' Recommendation

WASHINGTON, April 29 /PRNewswire/ -- The following is being issued by Friedman Billings Ramsey & Co., Inc., a member of the National Association of Securities Dealers, CRD# 25027.   Friedman Billings Ramsey Group, Inc. (NYSE: FBG) announced today that Daniel MacKeigan, Internet Analyst with its principal broker-dealer, Friedman, Billings, Ramsey & Co., Inc. (FBR), has initiated coverage of 24/7 Media (TFSM), an Internet advertising and direct marketing firm, with a Buy rating.

"Our investment thesis is based on our belief that outsourcing will continue to play a critical role in the matching of online advertisers to web sites and vice versa," said Mr. MacKeigan. "As advertising dollars continue to migrate online, we believe 24/7 Media is positioned to capture an expanding amount of advertising revenue."

24/7 Media differentiates itself from its industry players in its market positioning, with a strategy that revolves around its core Profilz database initiative, extending its leadership reach among world wide web users.

24/7 Media is an Internet advertising and direct marketing firm that enables both advertisers and Web publishers to capitalize on the opportunities presented by Internet advertising, direct marketing and electronic commerce.