DBCC [Formally] Announces eSignal With Integrated Direct After-Hours ECN-enabled trading.
Data Broadcasting Launches eSignal -- Most Powerful Internet-Delivered Real-Time Quote Service
HAYWARD, Calif.--(BUSINESS WIRE)--May 3, 1999--On the heels of the stock market's explosion in online trading, Data Broadcasting Corporation (Nasdaq:DBCC - news) responds with the launch today of eSignal, the most powerful Internet-delivered real-time quote service.
DBC has introduced a system capable of meeting the extraordinary information and trading needs of the most demanding, active investors. The service boasts full coverage of U.S. markets, international, futures and Canadian exchanges.
''eSignal is a must-have complement for investors who have embraced online trading. With market volumes exceeding 2 billion shares per day and 10 million traders expected to be trading online within the next several years, there is an immediate need for a trading tool as advanced as eSignal,'' said Mark F. Imperiale, Data Broadcasting's president and chief operating officer.
''eSignal puts news, quotes, fundamentals, historical data, charting, portfolio management, research and trading all a mouse click away for our customers.''
Imperiale added: ''We also appreciate the high mobility of our customers, especially in light of the news that the New York and Nasdaq exchanges will be expanding hours into evening trading sessions. eSignal subscribers have access to these markets anywhere -- in the office, at home or on the road. As long as they can access the Internet, they have the power of eSignal at their fingertips.''
Backing eSignal's rich feature set is a fully redundant delivery system that ensures the fastest, most reliable service on the Internet. Data Broadcasting has invested in proprietary server technology and fully-redundant server farms. The company utilizes dual T3s and connects directly to the backbone of the Internet via tier-one access providers.
Real-time video from Microsoft Corp.
Data Broadcasting has embedded Microsoft Corp's (Nasdaq:MSFT - news) Internet Explorer with Media Player into eSignal, enhancing its already robust real-time quote service with streaming real-time audio and video. These capabilities are conveniently hyperlinked from within eSignal.
Direct trading solution
Security and reliability are critically important to eSignal's point, click and trade capabilities that allow subscribers seamless transition from data gathering and analysis to trade execution. DBC's trading partners, including Preferred Trade, ATTAIN and BEST Direct, participate in eSignal's integrated trading system that permits subscribers direct access to open a trading account and begin buying and selling securities.
Additionally, DBC has partnered with many of the most widely used online brokerages, such as Charles Schwab (NYSE:SCH - news); Dreyfus, a Mellon Bank company (NYSE:MEL - news); Ameritrade (Nasdaq:AMTD - news); Lind Waldock; and Wall Street Access, to provide streaming, real-time data to their clients.
Real-time news, powerful research
Adding to eSignal's depth of information is one of the broadest arrays of full text news available. Subscribers can turn to CBS MarketWatch (Nasdaq:MKTW - news), Dow Jones (NYSE:DJ - news), Futures World News, Comtex, IFN, PR Newswire and Business Wire -- through ticker symbols or key words -- to gain access to breaking news on companies, securities, industries, issues and events around the world.
Baseline, Market Guide, S&P Personal Wealth and CBS MarketWatch are all available as valuable fundamental data and research resources. A special Trader's Toolbox, exclusive to eSignal subscribers, links users to a variety of well-respected information sources.
Customized to fit investors' individual needs
Recognizing that every trader has his or her personalized needs, eSignal offers subscribers a variety of options to build a powerful, individualized information and trading system. Subscribers can choose real-time, delayed or end of day delivery options. Limit alerts can be directed to a cellular phone or alpha-numeric pager.
Traders can select Nasdaq Level II, options montage displays, intra-day and historical charts, as well as connect to leading third- party software -- such as Equis International, Ensign and Omega Research -- for advanced charting, analytics and portfolio management. Online demonstration and 30-day free trial subscription
Interested investors are welcome to view an online demonstration of the new eSignal product at esignal.com. At this site, users can also download a 30-day free trial subscription of eSignal..."
SOURCE: © 1999 Monday May 3, 8:19 am Eastern Time
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