SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Technology Stocks : Booking Holdings (formerly Priceline) -- Ignore unavailable to you. Want to Upgrade?


To: mfgrep who wrote (1022)5/2/1999 11:50:00 AM
From: Nandu  Read Replies (1) | Respond to of 2743
 
Sometime last week, I posted on this thread that PCLN will be marginable at E*Trade from next week. My post was based simply on the fact that IPOs become marginable after 30 days. The 30 days was up on Thursday, but I still see my PCLN marked as being in my cash account. What is more, the "special margin requirements" section of E*Trade lists PCLN as needing 100% margin. So, maybe I was wrong.



To: mfgrep who wrote (1022)5/3/1999 6:53:00 PM
From: $Mogul  Read Replies (1) | Respond to of 2743
 
FORBES ARTICLE

When Jay Walker comes up with a novel
way of doing business, he wants a monopoly
on it. Will the Web sit still for this?

Barbed wire on the Internet

By Josh McHugh

You can patent a chip, and you can patent
a chemical process. Can you patent a
business model? Maybe.

Most of the hot Web firms owe their
billion-dollar valuations to the early-bird
phenomenon. Amazon.com doesn't have any
legal monopoly on the right to sell books on
line; it simply has good merchandising skills
and an immensely valuable trademark.

Trademarks aren't good enough for Jay
Walker, the inventive mind behind
Priceline.com. He wants a patent on his
clever Internet ideas. He has one, No.
5,794,207, on the system for letting
travelers post bids on tickets and on hotel
rooms they want.

This patent covers more than some obscure
sequence of computing algorithms. It's
pretty broad. Arguably, it gives Priceline a
20-year monopoly on the right to have any
Web site that lets buyers name prices.

But Walker will not retain this legal monopoly
without a fight. Sooner or later some other
transactional Web site will tread too close
and there will be litigation. Walker already
faces two challenges from people who do
not contest the right of the U.S. Patent &
Trademark Office to award such a sweeping
monopoly. They simply argue that they are
entitled to it.

One challenger is an engineer who says he
filed for the same patent claims first; the
other, an entrepreneur who says that he
pitched the Priceline business idea to Walker
a decade ago, and that Walker stole it. And
now the two interlopers, who found one
another by reading the registration
statement for Priceline, are talking about
pooling their efforts.

The engineer is Thomas Woolston, who is
also a Washington, D.C. patent lawyer and
has filed a challenge with the patent office
to have Walker's claim invalidated. Woolston
first applied for protection in April 1995, 17
months ahead of Walker. The Priceline
patent came through first, on Aug. 11,
1998; Woolston's patent was granted Dec.
1.

The two are similar in some basic ways.
Woolston's patent describes a commerce
system that uses a computer-based
network to let purchasers determine prices
for goods; Walker's patent covers a "method
and apparatus for effectuating bilateral
buyer-driven commerce."

Two foes have challenged the
Priceline patent. Others may
have to do so.

Perhaps more troubling is a lawsuit filed in
January by the entrepreneur William Perell,
founder of a dormant firm known as Marketel
International. The suit asserts that
Marketel, seeking funding from Walker,
showed him its business plan in 1988 and
that he signed a nondisclosure pact that
was to last ten years. Walker passed on the
deal, but, in 1996, before the ten years
were up, mimicked the Marketel plan and
applied for the Priceline patent, the suit
says.

Walker refuses to say whether he ever met
with Marketel. But a Priceline spokesman
says that Marketel's case is groundless. He
notes that Marketel's own lawyers are
seeking court permission to withdraw, citing
Marketel's refusal to produce crucial
information. As for the Woolston patent,
Walker argues it has nothing to do with his
patent.

The Priceline patent describes, in some
detail, a network with computer "nodes" and
intricate security and payment protocols.
(The security comes courtesy of the
cryptographer Bruce Schneier, who is a
coholder of the Priceline patent.) It also
claims exclusive rights to the
"method"—letting customers cite a price.

The question is whether a "method" patent
as broad as this will hold up. What's to stop
someone from patenting the idea of
franchising a restaurant chain? Or offering
cents-off coupons? Or paying interest on
credit balances?

For most of this century the courts were
lukewarm to patents on business methods.
In 1908 a federal appeals court ruled against
a patent for a bookkeeping system because
it covered standard bookkeeping practice
and therefore lacked innovation. But the
tide changed just last summer.

In 1993 Signature Financial Group got a
patent for its "hub and spoke" investment
structure, featuring a central asset pool
linked by software to a series of mutual
funds. In 1996 State Street Bank, after
licensing negotiations with Signature broke
down, persuaded a federal court in
Massachusetts to invalidate the patent on
the ground that Signature's invention was
merely a "business method." But the U.S.
Court of Appeals in Washington reversed the
decision in July 1998. It ruled that because
Signature's process produced a useful
result—an updated mutual fund share
price—it merited patent protection.

"The State Street decision removed any
doubt that a business method, as long as it
is novel and useful, can be patented," says
Stephen Gass, a patent lawyer in Portland,
Ore.

You also can patent a device—but not the
mere idea for it. George Selden, the
self-proclaimed inventor of the automobile,
had a patent that all but covered anything
with wheels and a motor. Henry Ford
persuaded the courts to invalidate it. Merrill
Lynch patented the software behind its
Cash Management Account, introduced in
1977, but didn't have the exclusive right to
give brokerage clients a fair shake, novel as
that idea was at the time. Charles Schwab
knocked it off.

The Walker patents may provide some
compelling court battles. Until now speed
and adaptability have ruled cyberspace. But
legal jousting could gain sway if Walker
wannabes try to turn patents into the
barbed wire of the Internet.

| back to top |



Read more:

By Josh McHugh
On The Cover
From May 17, 1999 Issue

May 17, 1999
Table of Contents:

ON THE COVER:
The Forbes Lunch
An Edison for a new
age?
Dot.com power
The Priceline is right

EXECUTIVE
COMPENSATION:
A king's pay
In the spotlight
Damn Yankees
Option pitfalls
Payoff time
Corporate Resumes

TECHNOLOGY:
Digital Tools
Ports to nowhere

DEPARTMENTS:
Side Lines
On My Mind
Feminism, power and
hapiness
Fact And Comment

COLUMNISTS:
Observations
Social dogmas and
pseudoscience

INVESTMENT
COLUMNISTS:
Portfolio Strategy
Not your average Joe

MONEY AND
INVESTMENTS:
Streetwalker