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To: Tony Viola who wrote (80326)	5/2/1999 12:37:00 AM
From: Amy J	Read Replies (2) \| Respond to of 186894

Tony, "Ten, remember Packard Bell?" But that's not eMachines' target market. eMachines is targeting the consumer appliance market segment, i.e. price points around $500. Their consumer marketing knowledge is impressive. They're very aware the average USA household income is in the mid-30k range; they know the buying patterns associated with different demographic income levels. And $1K is a lot of money for a family on a household gross income of $30k. eMachines is an entry onto the Internet for consumers who previously could not afford a PC. These are first time buyers who want to read email and surf the Internet. But your point about quality/reliability/service holds true for consumer households who have the ability to pay for these. Amy J