To: tero kuittinen who wrote (1857 ) 5/2/1999 1:12:00 PM From: Bux Respond to of 34857
Tero, You did it again. I asked you a simple question and you evaded it by providing a long diatribe on why you are Euro-centric, how Europeans have dominated cellular for the last 10 years, and how Qualcomm's phone business will loose money. Qualcomm would do just fine as a chipset manufacturer and licensing fee collector. Instead, they are signaling their determination to make it big in the handset business. They have even said that they will enter European and Chinese markets. That sounds like a potential Stalingrad for this company. W-CDMA licensing fees might be a great bonus for Qualcomm - but don't think that they can't squander every cent of it if they persist on their quixotic goal of becoming a big mobile phone brand. They don't have the R&D, they don't have the brand, they don't have a decent segmentation strategy, foreign distribution networks or solid global market share. Here are some facts; 1) Qualcomm sells every phone they make as soon as it is made. They are running their manufacturing plants at full tilt. 2) Profit margins have been increasing in the phone division. 3) Volume of phones manufactured has been going up. 4) Qualcomm also manufacturers the most advanced CDMA chips for mobile phones. The thin-phone is coming out this month, upping the ante for other CDMA phone manufacturers. In light of this, how can you claim they will soon be loosing money in the phone division? But if you answer even one question, let it be this one which you have evaded so far: If Qualcomm is not important regarding W-CDMA, then why will QCOM receive far more royalties from the future sale of W-CDMA equipment, chips and phones than any other company in the known universe? Bux