NETGRAVITY DEAL WITH NETRATINGS
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Monday May 10, 7:57 am Eastern Time
Company Press Release
SOURCE: NetGravity, Inc.
NetGravity Partners With
NetRatings to Provide NetGravity
Customers With Detailed Audience Data for Improved
Media Planning
NetGravity Announces Audience Information Data Provider for
AdCenter For Agencies Service
SAN MATEO, Calif., May 10 /PRNewswire/ -- NetGravity (Nasdaq: NETG - news), a
leader in interactive marketing management solutions, today announced a partnership with
NetRatings, a leading web audience measurement firm. NetGravity will integrate and provide
access to the Nielsen//NetRatings site reach and demographic profile data as part of its
AdCenter for Agencies service. AdCenter for Agencies is a complete, end-to-end Internet
advertising campaign management service, which includes the ability to create detailed media
plans. Joint customers can now access Nielsen//NetRatings authenticated information about
online user behavior to determine the appropriate match of sites to the campaign objectives.
Nielsen//NetRatings data can either be used alone or in combination with agencies' campaign
performance data already stored by NetGravity through the service for even more refined
targeting.
''We're very pleased to partner with NetRatings, a premier data provider with a rigorous
research methodology, clear privacy policy and a relationship with Nielsen Media Research,''
said Rick Jackson, vice president of marketing and business development for NetGravity.
''Nielsen//NetRatings data strengthens our AdCenter for Agencies service, and will provide
agencies with additional data to determine which sites best reach their target markets or would
be most cost-effective.''
''We are very pleased that NetGravity has chosen the Nielsen//NetRatings service to be a data
source for the AdCenter for Agencies service. Our strategy is to become the worldwide
market leader in Web audience measurement by providing the most timely and usable
information available and this relationship strengthens our position and reach,'' said Dave Toth,
president and CEO of NetRatings.
The Nielsen//NetRatings panel, which is based on statistical sampling and high-quality
recruitment methods, includes more than 15,000 users in randomly selected U.S. households.
The panel is designed, recruited and managed by Nielsen Media Research, which has provided
high-quality audience information on television audiences for nearly 50 years. Projections are
based on a regular enumeration of the U.S. Internet population, which helps to ensure that the
panel accurately reflects the fast-growing user community and thus provides data projectable to
the entire current user population.
About AdCenter for Agencies
Announced in January and scheduled to be released in June of 1999, AdCenter for Agencies
automates and manages the complete process of online advertising, including media planning
and buying, trafficking, ad targeting and delivery, and detailed campaign performance analysis.
The solution was developed with input provided by leading agencies and initial customers,
Anderson & Lembke, Agency.com and Ogilvy & Mather. AdCenter for Agencies features are
expected to include:
* Maximum control to manage online campaigns from media planning through
insertion orders to campaign optimization.
* Detailed, timely ad performance reports that provide agencies and their
clients with user intelligence that helps to maximize online marketing
initiatives.
* Reliable ad tracking using the TrueCount(SM) measurement standard to
ensure accurate and consistent ad counting through third-party rich
media ad serving.
* Fault-tolerant, multi-server architecture, providing reliability across
the system through load-balancing and data mirroring.
About NetRatings
NetRatings, Inc., a Web audience research company, provides Internet advertisers, marketers,
site publishers, media planners and Web professionals with comprehensive information about
Web user interaction with Web sites and ad banners. The company's innovative data collection
technology captures detailed Web usage information and compiles data with in-depth
demographic profile information. More information on Nielsen//NetRatings is available at:
www.nielsen-netratings.com.
About NetGravity
NetGravity is a leading provider of mission-critical online advertising and direct marketing
solutions. NetGravity delivers a range of comprehensive software and service solutions to
reliably manage, target and analyze online campaigns. The Company's worldwide customer
base numbers more than 360, including many of the leading e-commerce sites, advertising
agencies, and web publishers. NetGravity was founded in 1995 and has headquarters in San
Mateo, Calif. NetGravity's common stock trades on The Nasdaq Stock Market(SM) under
the symbol NETG. For more information, please call 650-425-6000 or visit
netgravity.com.
Legal Notice Regarding Forward Looking Statements
Except for the historical information contained herein, the matters discussed in this press release
are forward-looking statements that are subject to risks and uncertainties that could cause
actual results to differ materially from those contained in or implied by such statements. Such
risks and uncertainties include, without limitation, those relating to: the size and rate of growth
of the online interactive marketing market; the company's ability to develop, on a timely basis,
improvements to or new releases of its AdCenter for Agencies solution; NetGravity's and
NetRatings' ability to effectively integrate NetRatings' data with the AdCenter for Agencies
solution; and NetGravity's ability to successfully market and gain customer acceptance of its
AdCenter for Agencies solution. Certain of these and other important risk factors are
described in detail in the ''Risk Factors'' section of NetGravity's Annual Report on Form 10-K
(No. 000-24271) and certain other of NetGravity's filings with the Securities and Exchange
Commission available online at sec.gov.
SOURCE: NetGravity, Inc.
More Quotes and News:
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