pcln mentioned prominently here along with other tulips... good morning jeff...
Monday May 3, 6:03 am Eastern Time
Company Press Release
New Study Shows Top E-Commerce Brands Distancing Themselves From Pack
Increases in adult awareness for top 4 "blue-chip" brands more than 20 times greater than for other leading e-commerce brands
STAMFORD, Conn.--(BUSINESS WIRE)--May 3, 1999-- Amazon.com and priceline.com lead in brand awareness
Awareness for top 4 brands is: amazon.com 101.3 million (51.7%),
priceline.com 91.1 million (46.5%), eBay 63.1 million (32.2%) and
E-TRADE 58.6 million (29.9%)
A new independent study released today shows that the top four Internet e-commerce brands are widening the public awareness gap between themselves and other leading companies in the e-commerce sector. According to the April 22 poll, which measures awareness among the estimated total U.S. adult population of 196 million:
-- The top four most-recognized e-commerce brands among all U.S. adults are: amazon.com, 101.3 million adults (51.7%); priceline.com, 91.1 million adults (46.5%); eBay, 63.1 million adults (32.2%); and E-TRADE, 58.6 million adults (29.9%).
-- Among the 80.4 million U.S. adults who have yet to use the Internet, the top four most-recognized e-commerce brands are: priceline.com, 27.3 million adults (34%); amazon.com, 19.3 million adults (24%); eBay, 9.6 million adults (12%); and E-TRADE, 8.0 million adults (10%).
-- From summer 1998 through April 1999, the four leading e-commerce brands have increased their total adult awareness by an average of 35.8 million adults per brand. By contrast, the nine next largest e-commerce companies that were measured over the same period increased their total adult awareness by an average of 1.3 million adults per brand.
E-Commerce Brand Awareness(a)
Survey Sample = 1,000 U.S. Adults, Projected Total Adults = 196 million
APRIL 1999 SUMMER 1998 CHANGE
---------- ----------- ------
Brand % Million % Million % Awareness
----- Awareness Adults Awareness Adults Change Change
millions)
----------- ------- ---------- ------- ------- ---------
1.amazon.com 51.7% 101.3 37.4% 72.5 +14.3% +28.8
2.priceline.com 46.5% 91.1 32.2% 62.5 +14.3% +28.6
3.eBay 32.2% 63.1 5.7% 11.0 +26.5% +52.1
--------------------------------------------------------------
4.E-TRADE 29.9% 58.6 12.8% 24.8 +17.1% +33.8
5.eToys 21.6% 42.3 Not Sampled Does Not Apply
6.Autobytel 17.9% 35.0 14.8% 28.7 +3.1% +6.3
--------------------------------------------------------------
7.Cdnow 17.2% 33.7 18.8% 36.5 (1.6%) (2.8)
8.Reel.com 14.9% 29.2 18.2% 35.3 (3.3%) (6.1)
9.Buy.com 13.2% 25.9 Not Sampled Does Not Apply
10.Cheap Tickets 10.3% 20.2 Not Sampled Does Not Apply
11.Travelocity 10.0% 19.6 7.5% 14.5 +2.5% +5.1
---------------------------------------------------------------
12.Onsale 9.3% 18.2 8.8% 17.0 +0.5% +1.2
13.Preview Travel 9.2% 18.0 9.5% 18.4 (0.3%) (0.4)
14.Ubid 8.5% 16.7 Not Sampled Does Not Apply
15.Expedia 8.3% 16.3 4.6% 8.9 +3.7% +7.4
---------------------------------------------------------------
16.Netmarket 6.1% 12.0 8.0% 15.5 (1.9%) (3.5)
17.N2K 5.7% 11.2 3.6% 7.0 +2.1% +4.2
(a) Studies were conducted by Opinion Research Corporation International of Princeton, NJ, and sponsored by priceline.com. For each study, the research organization polled a nationally projectable sample of 1,000 adults by telephone over four days. Surveys are projectably accurate to within plus or minus 3 percentage points.
''These results are a powerful leading indicator of the future e-commerce economic landscape,'' said James Dettore, president of The Brand Institute. ''They demonstrate that the top tier of e-commerce brands have solidified their presence in the U.S. marketplace. Consumers clearly have drawn a distinction between a select few e-commerce blue-chip e-commerce companies and the rest of the genre.''
This press release may contain forward-looking statements which are made pursuant to the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995. Expressions of future goals and similar expressions including, without limitation, ''may,'' ''will,'' ''believes,'' ''should,'' ''could,'' ''hope,'' ''expects,'' ''expected,'' ''does not currently expect,'' ''anticipates,'' ''predicts,'' ''potential,'' and ''forecast,'' reflecting something other than historical fact are intended to identify forward-looking statements, but are not the exclusive means of identifying such statements. These forward-looking statements involve a number of risks and uncertainties, including the timely development and market acceptance of products and technologies and other factors described in the Company's filing with the Securities and Exchange Commission. The actual results may differ materially from any forward-looking statements due to such risks and uncertainties. The Company undertakes no obligations to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.
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Contact:
priceline.com
Brand Institute
James Dettore, 212/557-2100
or
priceline.com
Brian Ek, 203-705-3026 (brian.ek@priceline.com)
priceline.com
Mike Darcy, 203/705-3331 (mike.darcy@priceline.com)
or
Connors Communications
Jennifer Carr, 212/807-7500 (jcarr@connors.com)
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More Quotes and News: Priceline.Com Inc (Nasdaq:PCLN - news)
Related News Categories: computers, internet
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