To: Magnatizer who wrote (29025 ) 5/3/1999 10:55:00 AM From: ACAN Respond to of 79230
David and thread; WARP news - Home - Yahoo! - Help [ Business | US Market | By Industry | IPO | AP | S&P | International | PRNews | BizWire ] Monday May 3, 10:30 am Eastern Time Company Press Release SOURCE: Warp 10 Technologies Inc. Warp10's adsGallery.com selected as premier showcase for IBM's HotMedia AdsGallery.com is the Leading online Showcase for Rich Media Advertising SAN FRANCISCO, CA, May 3 /CNW-PRN/ - Warp 10 Technologies Inc. (NASDAQ: WARP, CDN: WARP) - publisher of leading web sites for ad agencies, brand managers, and the creative community, announced today that IBM has chosen adsGallery.com as a key showcase for HotMedia. The announcement was made at the AdTech conference in San Francisco, where both IBM and Warp 10 were promoting the relationship to the public. Armando Garcia, vice president of Internet media at IBM, explained why adsGallery.com was seen as a strategic venue for HotMedia: ''We want to educate the creative community about the benefits of using HotMedia in their advertisements and catalogs. As a leading showcase of great advertising, the adsGallery.com site targets one of our most important creative communities.'' HotMedia allows developers to take merchandising on the Web to a much higher standard of interactivity and visitor involvement. For example, HotMedia allows shoppers to view a sweater from a 360 degree perspective and zoom in for a close, high resolution look at the cashmere material. This increases the likelihood of a sale, making it a tremendous asset for e-business. The same approach is being used to provide richer Web experiences through ad banners, navigational toolbars and other Web elements. The adsGallery.com site provides a searchable directory of thousands of major agencies and independent designers, and showcases hundreds of portfolios of advertising campaigns. Individuals and agencies who exhibit their work in adsGallery.com are able to upload their work directly, and modify their portfolios and company information in a secure, password protected environment. The site is free for both exhibitors and visitors. Marvin Igelman, President and CEO of Warp 10 is delighted that IBM is working with adsGallery.com to showcase HotMedia: ''What attracted us to Hotmedia is that it enables ad agencies, designers, and multimedia artists to create truly interactive Web experiences simply and powerfully, without requiring plug-ins or any special technology. This fits perfectly with our mission to showcase great advertising and commercial creative work.'' IBM and Warp 10 also disclosed their intention to work together on additional programs to drive the visibility and adoption of HotMedia within the worldwide creative community. With the announcement, adsGallery.com will begin accepting the upload and presentation of HotMedia content at the site, and will include an ever improving editorial section that will highlight the benefits and uses of HotMedia, along with other content of interest to both the creative and business community. About Warp 10 Technologies Warp 10 Technologies Inc. owns and operates www.adsGallery.com and www.Portfolios.com, the world's leading showcases of great advertising, marketing, and creative professionals. By incorporating the company's industry-leading digital asset management technology, Warp 10 is creating a comprehensive, business-to-business online community and e-commerce destination for advertising professionals, interactive marketers and brand managers. The site will provide unique features and services such as online collaborative tools and outsourced digital asset management. Warp 10 expects to generate revenue through advertising sales, site sponsorship, special services, and e-commerce transactions. This press release may contain forward-looking statements relating to Warp 10 Technologies Inc. Among the important factors that could cause actual results to differ materially from those indicated by such forward-looking statements as delays in product development, undetected software errors and bugs, competitive pressures, technical difficulties, market acceptance, changes in customer requirements and general economic conditions. Shares issued as of May 3, 1999 - 25,686,965. For more information about IBM HotMedia please visit software.ibm.com . SOURCE: Warp 10 Technologies Inc. More Quotes and News: Warp 10 Technologies (Nasdaq:WARP - news) Related News Categories: computers, software Help Copyright © 1999 PRNewswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon. See our Important Disclaimers and Legal Information. Questions or Comments? AllanP