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To: Eric Fader who wrote (1059)	5/5/1999 3:06:00 PM
From: OFW	Read Replies (1) \| Respond to of 1530

Interesting find in PR today from AIRB - looks like the revenue picture just keeps getting better and better - even before the IPO! MINNEAPOLIS--(BUSINESS WIRE)--May 5, 1999--Select Comfort Corporation (Nasdaq:AIRB) today announced the grand opening of its online store at www.selectcomfort.com. Orders for the company's air beds and sleep accessories started coming in through the website shortly after E-commerce was operational on May 1. "Since we already sell our products through direct marketing, adding E-commerce as a distribution channel was a natural transition," said Dan McAthie, president and CEO. In addition to its E-commerce capabilities, Select Comfort currently sells its products through its direct marketing operations and more than 275 company-owned stores nationwide. "Consumers can learn about air bed technology, sleep facts and research, get product information...and immediately place an order, " said Renee Christensen, vice president of E-commerce. "We want to give consumers the opportunity to learn about and buy our products using the method that is most convenient for them." Select Comfort is the country's fifth largest mattress manufacturer and the first major mattress company to sell its products online. Select Comfort also announced that it has signed agreements with two online affiliate partners: stayhealthy.com, a health and wellness site; dunkandbright.com, a furniture store that also sells online. Information about Select Comfort products and a link to the Select Comfort site will be featured on the websites of affiliate partners, who will receive a referral fee for purchases of Select Comfort air beds that originate from the affiliate's website. "We're actively seeking additional partners that offer increased exposure for our brand and help drive qualified traffic to our website," said Christensen. Select Comfort also has an online advertising program and promotes its website in its marketing materials. The company's website will also feature special online promotions. Select Comfort designs, manufactures and markets a line of patented air beds, as well as foundations and sleep accessories. The company offers its air beds exclusively under the Select Comfort brand through its national direct marketing operations and through more than 275 Select Comfort retail stores across the country. Select Comfort air beds are also sold through leased departments in 13 Bed Bath & Beyond stores. Founded in 1987, Select Comfort is the leader in air bed technology, with 24 U.S.-issued or pending patents. --30--ms/ms* CONTACT: Select Comfort, Minneapolis Deb Autrey 612-551-7073 www.selectcomfort.com