cant believe nobody posted this:
Los Angeles has a Lot More to Smile About With BriteSmile Opening in Beverly Hills, Pasadena and Irvine
Revolutionary Teeth-Whitening Technology Will Soon Be Offered at State-of-the-Art Centers Nationwide
BEVERLY HILLS, Calif.--(BUSINESS WIRE)--April 27, 1999-- Accommodating public demand for whiter, brighter smiles, BriteSmile Inc. (AMEX:BWT - news) announced the opening of its Irvine, Pasadena and Beverly Hills Centers.
BriteSmile Centers are revolutionizing both the delivery and results of teeth-whitening, offering clients a safe, state-of-the-art treatment within a spa-like environment -- all in just over an hour.
Chosen for their convenient locations in the Los Angeles marketplace -- the world capital of self-improvement -- the new BriteSmile Professional Teeth-Whitening Centers are located at 9735 Wilshire Blvd. next to the Endeavor Agency (home to such stars as Bette Midler and Adam Sandler, among others) in Beverly Hills; 50 N. Raymond St. in Old Town Pasadena; and 2981 Michaelson Dr., Suite 6D, in Irvine.
BriteSmile's combination of effectiveness and affordability sets it apart from any other option on the market. One visit to a BriteSmile Center is all it takes for clients to see their teeth returned to their optimal, natural brightness. And BriteSmile offers all of this for approximately $500.
''This revolutionary technology allows customers to remove stains and brighten their smiles in the time it takes to get a haircut and a manicure,'' said Linda Oubre, president of BriteSmile's Center Division. ''For the first time, customers can visit a BriteSmile Center and have their teeth whitened safely, effectively and conveniently by a licensed dental practitioner.
''That's great news for the more than 1.2 million Americans who choose to whiten their teeth each year.''
The Beverly Hills BriteSmile Center announced that Dr. Robert Reyto is the center supervising dentist at this Southern California location. Reyto has practiced dentistry in Beverly Hills for more than 30 years, is renowned in his field and has been invited to lend his expertise on such television programs as ''Leeza,'' ''Extra!,'' ''Fox Health,'' ''ABC News'' and ''NBC News,'' among others.
''This fast, new, affordable whitening procedure will reach many people who want their teeth to be healthy, as well as look their absolute best,'' said Reyto. ''I am pleased to be a part of this advancement in cosmetic dentistry and able to offer this excellent teeth-whitening option to the public.''
Reyto continued: ''We also know that patients with white, bright smiles are more aware and encouraged to maintain their overall dental health and hygiene. The dentists, dental hygienists and all the dental professionals have expressed enthusiasm for this new procedure.''
Oubre added, ''Not only does the new BriteSmile technology benefit patients, but there is also widespread enthusiasm among dentists, dental hygienists and other dental professionals.''
Clinical testing proves that BriteSmile's procedure whitens teeth to their optimum natural whiteness, which is more effective than any other method available. According to Dr. Salim Nathoo, the company's medical director, ''Clinical studies conducted at the University of Medicine and Dentistry of New Jersey indicate that the procedure is safe, and will not soften tooth enamel or damage existing fillings.
''The active ingredient in the whitening gel is hydrogen peroxide, which has been safely used to whiten teeth for more than 100 years. The percentage of hydrogen peroxide used in the proprietary gel is only 15 percent, significantly less than the 35-50 percent used in other in-office whitening procedures,'' Nathoo continued, ''With a virtually neutral pH level of 6, the gel is also very gentle.''
The BriteSmile technology was developed under the supervision of Dr. John Warner, a former NASA scientist who worked on the Hubble Space Telescope program, and one of the leading contributors to the development of laser eye surgery.
Warner and his team have combined a gas plasma light technology with a new, wavelength-specific bleaching chemistry to create an exciting, revolutionary method of teeth whitening offered at BriteSmile Centers. This proprietary delivery system and speedy procedure -- which works on all teeth at once -- whitens teeth of any shade to their optimum natural whiteness.
About the Procedure
Customers who visit a BriteSmile Center will get a complimentary consultation, at which time they may choose to have the procedure performed. The entire process takes about 1 1/2 hours to complete.
Once a dentist performs a consultation and screening, and prepares the client, a proprietary whitening gel is placed on teeth and then the teeth are exposed to a revolutionary light source. The gel is removed and reapplied every 20 minutes, and the customer is consistently monitored for results and comfort during the entire process.
While the client relaxes, watches TV or even naps, the proprietary gel and light are working to whiten teeth to their optimal brightness. In about an hour, materials are removed from the customer's teeth, follow-up is completed and the customer can be on his or her way.
About BriteSmile
The Beverly Hills, Irvine, Pasadena and Walnut Creek BriteSmile Centers, plus associate centers located in dentists' offices in Louisville, Kentucky; and Denver are the first of many professionally managed retail centers scheduled to open later this year.
The next California openings will be in La Jolla and associate centers in San Francisco and Palo Alto. The revolutionary BriteSmile procedure will be available to consumers nationwide at various centers and associated centers in the near future.
BriteSmile develops and manufactures the most advanced teeth-whitening technology in the United States, as well as manages its state-of-the-art, high-end BriteSmile Professional Teeth-Whitening Centers. For more information about BriteSmile's procedure, call 877/BRITESMILE or visit the company on the World Wide Web at www.britesmile.com |
