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Technology Stocks : mapquest.com (MQST) IPO - will it be hot? -- Ignore unavailable to you. Want to Upgrade?

To: alvin ung who wrote (12)	5/3/1999 4:23:00 PM
From: $Mogul	Read Replies (1) \| Respond to of 42

MapQuest.com (MQST: news, msgs) is set to price 4.6 million shares between $12 to $14 a share, above the original $10 to $12 range, later Monday. BancBoston Robertson Stephens is leading the deal. The company is an online mapping solution for both businesses and consumers, giving it a business model of both an online software provider and advertising-driven content provider. MapQuest was formed in 1967 as a business unit of R.R. Donnelley & Sons Company and launched online mapping in the fall of 1996. For businesses, MapQuest enables companies to provide maps and directions to customers. The company's site had over 2.7 million unique visitors in the month of February, making it the number five travel/tourism Internet property in audience reach, according to Media Metrix. MapQuest had $24.7 million in sales last year, with online mapping services for consumers accounting for a modest portion of its business.