To: HG who wrote (54840 ) 5/4/1999 7:00:00 AM From: Glenn D. Rudolph Respond to of 164684
Amazon tumbles on spending worries By Bloomberg News Special to CNET News.com May 3, 1999, 1:35 p.m. PT Amazon.com shares fell as much as more than 12 percent today on concern that the largest Internet retailer's plans for increased spending on promotions and new services will prolong losses. Amazon shares closed at 150.9375, down 21.1250 Chairman Jeffrey Bezos said last week that he plans to increase spending to expand the business, resulting in losses 2.5 times larger than the first quarter. Concern that the losses will push back when the retailer turns its first profit rattled investors. The stock has fallen 29 percent from its peak of 210.125 two weeks ago, wiping out $9.68 billion in market value. "The reality is continuing to sink in,'' said analyst Sara Zeilstra of Warburg Dillon Read, who rates Amazon.com "hold.'' "It takes a lot of money and assets to build an e-commerce company.'' Do you want to know more? View story in The Big Picture Go to Message Boards Search News.com The shares may also be hurt by speculation that CDNow Amazon's main online music rival, may be bought by a larger company looking to expand online, analysts said. Possible buyers for CDNow include Germany's Bertelsmann AG -- which already owns a 50 percent stake in online book retailer Barnesandnoble.com--and Time Warner, said analyst Scott Appleby of ABN Amro, who rates Amazon.com a "hold.'' CDNow declined to comment, citing a company policy not to comment on market speculation. Virgin Group also said it's expanding its online music business with the introduction of a Web site for U.S. consumers and plans for sites targeting Japanese, U.K. and other European consumers by year-end. "People will make runs at the leaders,'' said portfolio manager Drew Cupps at Strong Capital Management, which owns Amazon.com shares. "It's going to be a game of execution.'' Seattle-based Amazon.com said Wednesday its first-quarter loss increased to $61.7 million, or 39 cents a share, from $10.4 million, or 7 cents, in the year-earlier period. Revenue more than tripled to $293.6 million from $87.4 million last year, topping forecasts of about $260 million. When costs related to acquisitions, including amortization of goodwill and other purchased intangibles, are excluded, its loss was $36.4 million, or 23 cents a share. Amazon.com has been expanding its distribution network to accommodate customer orders. It's added two facilities in Nevada and Kansas to speed shipments to consumers across the United States and leased a new center in Germany that will open in the second half. Generating sales requires heavy spending on promoting the brand and attracting consumers to Amazon's Web site. The retailer has invested heavily in marketing its brand and developing new products. It spent $84.1 million last quarter, triple the year before. "The company is very clearly building a long-term franchise by investing ahead of anticipated demand,'' said analyst Derek Brown of Volpe Brown Whelan & Co., who rates the stock "buy.'' Amazon.com has also been widening its variety of products and services by moving into businesses such as music and gifts. Last month, Amazon.com launched its auction business, which competes with leading auctioneer eBay in selling everything from toys to antiques. Auction revenue may exceed $20 million this year and $65 million next year, analyst Jamie Kiggen of Donaldson, Lufkin & Jenrette has said. Even so, plans to increase spending prompted Zeilstra to push back her expectations for Amazon.com turning a profit to the end of 2001 from mid-2001. That could change depending on how quickly Amazon.com completes its expansion, she added. news.com