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Technology Stocks : Amazon.com, Inc. (AMZN) -- Ignore unavailable to you. Want to Upgrade?

To: Randy Ellingson who wrote (54844)	5/3/1999 4:50:00 PM
From: Greater Fool	Read Replies (2) \| Respond to of 164684

>>"Brand names are going to mean very, very much to people among the thousands of names offered on the Internet," Buffett said. "I don't see them going for Brand X and buying fine jewelry over the Internet." >> This quote from Buffett implies great things for Amazon.com I disagree. Branding has value when it results in people willingly paying more for similar items. To a limited extent people will shop Amazon because it's cool or because it's a recognized brand, but the internet makes it terribly easy for them to get the cool advice from Amazon and then go buy their books or whatever from buy.com or barnesandnoble.com or cheapbooks.com ...