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Strategies & Market Trends : Fatty's Donut Shop -- Ignore unavailable to you. Want to Upgrade?

To: Fact4 who wrote (984)	5/3/1999 7:50:00 PM
From: Matt Brown	Respond to of 5041

Nice "investor's awareness" trick!! LOL PCIE is engaging in strategic alliances with important industry partners that will enable the company to offer, in addition to its search platform, a variety of services targeting its clients worldwide. The platform may include services offered by companies like CD Now (NASDAQ:CDNW), RealNetworks (NASDAQ:RNWK). It is anticipated the site will offer extreme sports events information through sites like Ticketmaster (NASDAQ:TMCS), e-commerce like Amazon (NASDAQ:AMZN), eBay (NASDAQ:EBAY), Autobytel (NASDAQ:ABTL), Ivillage (NASDAQ:IVIL), Internet services like America Online (NYSE:AOL), At Home (NASDAQ:ATHM), Yahoo (NASDAQ:YHOO), Excite (NASDAQ:XCIT), Lycos (NASDAQ:LCOS), Infoseek (NASDAQ:SEEK), Broadcast.com (NASDAQ:BCST), AT&T (NYSE:T), Double Click (NASDAQ:DLCK), and Inktomi (NASDAQ:INKT) They are really trying hard to get their name out there! Putting some big names in their PR's! Do you hold a pos? Why was it down so bad today? FM

To: Fact4 who wrote (984)	5/3/1999 8:03:00 PM
From: Matt Brown	Read Replies (2) \| Respond to of 5041

Perfumania smells a winner in pro wrestling essence By Steve James NEW YORK, May 3 (Reuters) - Fancy a little Eau de Hulk? How about a dab of ''Rowdy'' Roddy Piper behind the ears? In an unlikely marriage of macho wrestling and designer fragrances, the perfume chain Perfumania (PRFM - news) announced a deal Monday with World Championship Wrestling to market a scent for men. More brute than Brut, and following in the scent of basketball star Michael Jordan's recent successful melding of sports and fragrance, Perfumania expects to launch ''WCW Nitro for Men'' in December. Already, WCW gladiators Bill Goldberg and Kevin Nash are rehearsing for advertisements to be filmed next weekend in Miami's trendy South Beach. And the company said other stars like ''Hollywood' Hulk Hogan and ''Rowdy" Roddy Piper would present their pecs in TV and print ads for Nitro. With an estimated TV audience of 35 million people who watch World Championship Wrestling -- owned by Time-Warner Inc. (TWX - news) -- the company believes Nitro will be an explosive success with the fighting men and the women and fans who love them. ''It will be upscale, like Calvin Klein and Tommy Hilfiger,'' said Perfumania Chairman and Chief Executive Ilia Lekach.FM comment: WCW wrestling cologne UPSCALE? LOL!! ''It will be a very unique and creative marketing campaign,'' he told Reuters. ''It's the first time a fragrance has been launched directly on the Internet and in retail stores.'' The Nitro brand will feature a complete line of products from after-shave to body lotion, he said. FM comment: Can you imagine seeing a 350lb wrestler on TV showing how much he enjoys his PRFM/WCW BODY LOTION??? EEEWWWW! LOL ''Brand recognition of the WCW fragrance will be accomplished by the combined cross-marketing efforts of Perfumania and WCW. The fragrance will have tremendous visibility reaching millions of shoppers through Perfumania's Web store, its 287 retail shops and the 35 million WCW fans.'' So what does it smell like? The New Jersey company that makes it gave a verbal hint. Initially, Nitro is ''a very fresh aromatic fragrance with green and spicy aspects in the top note (when first applied),'' said Stan Heuyer, vice president of Creations Aromatiques Inc. ''Cool marine notes lead to a mossy, woody and amber-y dry-down,'' he said of the fragrance as it fades, or as they say in the business, as ''it progresses.''FM comment: Is this poetry talking about a wrestling scent?? LOL When formulating the fragrance, he said, the company's experts considered the world of wrestling and its ''masculine mass market.'' In addition to TV, there are more than 300 live arena-wrestling events a year in North America, Japan and Europe, and Miami-based Perfumania will test-market Nitro by handing out vials of it to fans. ''Our champions like Bill Goldberg and Kevin Nash are really pumped about promoting a WCW-branded fragrance,'' said WCW Director Casey Collins, whose TV ''events'' usually feature ads for items that appeal to a young male audience -- cars, dried meat jerky and video games. Asked if the wrestlers' endorsement meant it was OK for men to wear perfume, Lekach said: "Nowadays it's a cross-gender thing. ''You can't really identify the audience (for wrestling), it's everyone from doctors and accountants to truck drivers.'' ----- I have never in my entire life read a PR that kept me rolling like this PR. I used to own the stock, but A@P shorted it and I eeked out with like a $100 gain..barely! I am thinking about getting back in just so that I can own some of this stock. I wish they would distribute it to the shareholders! I have some freinds that are going to go crazy over this stuff when they hear about it. Actually, we are all laughing, but we have to keep in mind stocks like KIDE that one of their main industries is WCW accessories! This could be big even though I have yet to stop laughing! I am in no way recommending this stock and am still debating whether to throw some fun money at it just to say "Hey, I own the product that Goldberg is showing off in the shower!" LOL Great PR work! I must say, they definitely have a sense of humor! FM