To: Morgan Drake who wrote (29111 ) 5/5/1999 7:12:00 AM From: Jim Willie CB Read Replies (2) | Respond to of 152472
on Q public relations Qualcomm, BEEF UP YOUR PUBLIC RELATIONS my experience is that when a tech company is engineering dominated, as Q surely is, it behaves in early years more like a research skunkwork thinktank, withe daily business a necessary distraction to solving the world's wireless woes... they tend to believe idealism such as "best products win"... ever lose a chess game when halftime showed you had more valuable pieces??? Ericcson battle shouldve shaken such naive idealistic notions... Ericy strikes me as a company where marketing is perhaps too strong relative to engineering... suspect next months will cut mktg down I was with Digital Equip Corp from 1980-1993, rich experience indeed among the engg dominated... when the world starts to bite hard on the super engg products, it is like tasting sweet ambrosia... the company begins to savvy the true potential that the marketplace can deliver in response -- the extreme wealth, immortality, deep respect, icon status, migration into English language without the capital Q (e.g. "xerox that report")... Digital failed at this stage... marketing sucked, CEO Olsen refused to share power, excellent but stupid & unwanted products were built... DEC died under my feet... the sour seed now might sow strife within Compaq now... to hell with those who betrayed the ranks and investors!!! ... Olsen hangs in effigy in my office adorning a memo of "10 Billion Dollar Errors" during the middle years (for Q like next year or beyond), the engg firm begins to evolve into a company with power shared between engg and marketing... gotta build it and also urge them to come, educating as to why the unwashed masses truly benefit... becomes a battle of competing product and strategies, with information and disinformation used as weapons of warfare... unabashed deceit becomes common suspect in time Q will get the message, maybe not until after a key loss on tactic not product... enormous stakes here with continents in the balance... my take is that the engg research is nowhere complete... maybe for much of CDMA, but not integration with PC's, webpage efficiency, slicker email software, power reduction, amplifier developmt, and new horizons... soon marketing will be given more notice and become more important... need stronger ties to State Dept, World Trade Org, foreign ambassadors, high profile lawfirms, whatever... we are talking about nextgen world technological domination here... other battles in progress with fiber optic, cable, microwave, semiconductors, enterprise software (e.g. SAP) the USA will rule the world on this nextgen stage even more so than during the PC revolution... Europe and Asia are scared, and will play dirty in defense... they know we are king, we know we are king... just when they got over IBM and Digital, they had to witness Intel, Microsoft, Cisco... now the poor bastahds (Boston accent) have to prepare their shores for Qualcomm... and maybe to lesser extent Uniphase, Broadcom, AmericaOnline, MCI/Worldcom God, I love this country / jim willie