To: tero kuittinen who wrote (1883 ) 5/4/1999 8:54:00 PM From: DaveMG Respond to of 34857
<IBD claims Nokia produced 37 mil phones last year. How fast do you think they're increasing production? 50%? 100%?> From today's IBD Nokia Calls New Phones Way To Keep Cell Lead Date: 5/4/99 Author: Reinhardt Krause Nokia Corp. climbed to the top rung of cell phone makers with a hot seller for AT&T Corp.'s wireless services. Now it's aiming to stay on top by expanding sales to the likes of Sprint PCS. To boost sales, Nokia is adding a new tune to its digital cell phone repertoire. It's expected to ship cell phones before July that work over wireless networks operated by Sprint, Bell Atlantic Corp. and others. These networks use a digital standard - code division multiple access - that differs from that of AT&T's wireless network. With the new phones, the Finnish company will have handsets for the three main types of wireless markets. They are CDMA, AT&T's TDMA and a technology favored outside the U.S. called Groupe Speciale Mobile. By churning out GSM phones and new products for AT&T, Nokia last year grabbed the top market share position from Motorola Inc., says market researcher Dataquest Inc. A CDMA thrust is next, says Olli-Pekka Kallasvuo, Nokia's chief financial officer and president of its U.S. operations. ''We're not building a fortress; we're keeping up the offensive,'' he said. ''GSM is the biggest market among the standards, but the CDMA market is growing rapidly and is becoming important to us.'' Nokia sold about 37.4 million cell phones last year, for about 23% of the market. In 1997, Nokia sold about 20.6 million units, a 19% share, Dataquest says. Cell phone operators build tall towers, which house antennas, to relay calls along a wireless network. A large part of Nokia's rise, analysts say, comes from being first to market with cell phones that work over different radio frequencies in analog and digital formats. These multinetwork phones - which also are called ''tri-mode'' phones, because they work for analog and at the two CDMA frequencies -improve coverage and call quality for cell phone users. AT&T was able to launch a highly successful promotion because of Nokia's phone. In just one year, AT&T has signed up more than 1 million subscribers for its flat-rate nationwide pricing plan, Digital One. It's hard to build multinetwork cell phones that meet different engineering requirements, analysts say. Nokia beat L.M. Ericsson AB to market with phones that met AT&T's needs. And Motorola has lagged in rolling out a tri-mode version of its StarTac phones for the CDMA market. Such phones won't ship until late this year or early next, analysts say. Nokia's tri-mode CDMA phone, the 6185, should be a big seller, analysts say, though it'll probably cost more than $250. As usual, Nokia is going after several market segments at the same time. Besides the 6185, it's rolling out a cheaper, less techie CDMA phone this spring. And later this year it plans to introduce a high-end model. As a result, analysts say its sales to CDMA carriers should rise. Besides Sprint and Bell Atlantic, these companies include AirTouch Communications Inc., GTE Corp. and PrimeCo Personal Communications LP.